Key Highlights: McLaren Formula 1 has entered into a strategic regional partnership with consumer goods giant Procter & Gamble across the Asia Pacific region. The collaboration will feature co-branded products and promotional campaigns focusing on key P&G labels such as Oral-B and Head & Shoulders. The deal leverages Formula 1’s expanding demographic footprint in Asia, ...
Key Highlights: McLaren Racing CEO Zak Brown expects Gianpiero Lambiase to make the switch to McLaren sooner than initially planned, potentially arriving as early as next year. Lambiase was confirmed in April to take up the role of Chief Racing Officer at McLaren Mastercard Formula 1 Team, reporting directly to Team Principal Andrea Stella. The ...
Key Highlights: Logitech G and McLaren Racing revealed the RS50 McLaren Racing Bundle at the G PLAY 2026 event. The sim-racing bundle includes an 8 Nm TRUEFORCE wheelbase, an MCL38-inspired formula wheel, an RS Wheel Hub, and an RS Pedal set priced starting at $799.99 for PC and $899.99 for PlayStation/PC. The setup features load ...
Key Highlights: Two-time Formula 1 World Champion Mika Hakkinen takes the wheel of Ayrton Senna’s 1991 title-winning McLaren MP4/6 at the Allwyn x McLaren Racing: Live in Athens event. The public demonstration at the Olympic Athletic Center (OAKA) features a bespoke street circuit alongside McLaren’s 2025 constructors’ championship-winning MCL39. Organized with partner Allwyn, the fan ...
Key Highlights McLaren Racing and Edward Jones have agreed to a new multi-year partnership covering Formula 1 and IndyCar. Edward Jones branding will appear on Formula 1 driver helmet visors at selected races during the 2026 season. In 2027, Edward Jones will become the primary partner of the #6 Arrow McLaren Chevrolet at the 111th ...
Key Highlights McLaren Racing is projected to become the first Formula 1 team to exceed $1 billion in annual revenue. McLaren’s 2025 accounts are expected to show revenue of £588 million, with Formula 1 generating more than 90% of the total. CEO Zak Brown is expected to receive a record payout of more than £75.4 ...
Key Highlights McLaren Racing and Central Saint Martins unveiled “Designed to Race: Front Row,” a fashion show at the McLaren Technology Centre featuring 12 looks by 46 MA students interpreting six decades of team history. The non-commercial collaboration emphasized creative dialogue between high-performance engineering and fashion design, utilizing materials like carbon fibre, upcycled seatbelts, and ...
One detail of Lando Norris’s new McLaren contract extension has particularly impressed Formula 1 fans, who have described the agreement as “well deserved”. The reigning…
McLaren Racing CEO Zak Brown chose to attend IndyCar’s first Freedom 250 Grand Prix in Washington, D.C., rather than the Formula 1 Dutch Grand Prix…