Brooklyn Beckham informed to drop surname after ‘tasteless’ swipe at dad and mom in DoorDash advert
Brooklyn Beckham has been suggested to drop his surname if he needs to dwell his lifetime of privateness following an look in a brand new ‘tasteless’ DoorDash advert.
Brooklyn, the son of soccer icon David Beckham and former Spice Lady Victoria Beckham, hasn’t been removed from the headlines in 2026 after his bombshell assertion in January admonishing his dad and mom.
He claimed his mum and pa tried to ‘break’ his relationship with spouse Nicola Peltz, and that he wished to dwell his life privately as a substitute of ‘Model Beckham’ coming first.
Nevertheless, Brooklyn has are available in for criticism this week after staring in a DoorDash advert for the 2026 World Cup that appeared to reference his household feud.
“You’re in all probability questioning why I’m watching the FIFA World Cup 2026 from house,” he smirked within the business. “It’s an extended story.”
Viewers have interpreted this as a dig to his household drama, and so has a PR disaster knowledgeable.
PR disaster knowledgeable Lauren Beeching has since labelled the advert as ‘tasteless’ after all the pieces he has mentioned about his household.
‘He is turned the entire thing right into a joke to promote a takeaway app’
“I believe it is truly fairly tasteless,” Beeching tells LADbible. “So if he was my shopper, I might have informed him to not do it. It is such an odd alternative while you sit with it as a result of it contradicts all the pieces he mentioned.
“Like, in that assertion, he wrote himself: ‘My spouse and I don’t want a life formed by picture, press or manipulation, all you need is peace, privateness and happiness for us and our future household.’
“However then he is turned the entire thing right into a joke to promote a takeaway app. So you possibly can’t say you desire a life that’s by picture and press after which make your personal life the picture you’re promoting.
“So he slated Model Beckham, then profited off Brad Beckham by his personal feud for DoorDash. For me personally, I simply assume it is such a weird factor to do, and you aren’t getting to say you need out after which promote the tickets to it.”
Beeching believes Brooklyn is dropping the PR battle in opposition to his dad and mom and ‘all the time will assume the Beckhams will win’.
‘He is damaged each PR rule’
The PR knowledgeable, who has helped numerous celebrities handle their reputations within the eyes of the general public, does not assume Brooklyn has any PR assist – or if he does, he is not listening – going off his ’emotional’ assertion in January.
So she has as a substitute supplied some recommendation and thinks Brooklyn ought to contemplate dropping his Beckham surname if he needs to separate himself from his household.
“I might,” she replied when requested if she would suggest the transfer. “I imply, it is unlucky. It’s his surname, however when it’s Model Beckham, that is just like the identify of it, it is a clumsy place he is in.
“I believe after they closely nonetheless push that identify in every single place, he is simply without end going to have that following him. I see it on a regular basis, individuals consistently calling him out for it, that he is profiting off the identify.
“It is a robust place for him to be in, however he is laid himself a very, actually robust mattress to get out of, actually. He is damaged each PR rule.
“He will have help from some children who really feel sorry for him, however I believe general he is by no means ever going to compete with Brad Beckham, sadly.”
Beeching does have some sympathy for Brooklyn and has given one other piece of recommendation.
‘He cannot proceed insulting the Beckham identify whereas utilizing the Beckham identify to revenue from it’
“Clearly there’s sympathy, he should have had essentially the most weird upbringing. I undoubtedly cannot relate,” she added. “I am positive there have been loads of unusual moments for him.”
LADbible have approached Brooklyn Beckham and DoorDash for remark.
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