Calvin Klein Inc., part of PVH Corp., has unveiled the second chapter of its fall “Feel the Fit” denim campaign, starring Tony Award-nominated actor Sadie Sink.
Sink, 24, rose to fame in Netflix’s “Stranger Things” and also appeared in the film “The Whale.” She earned a Tony Award nomination for her role as high schooler Shelby Holcomb in “John Proctor Is the Villain.”
Sadie Sink Stars in Calvin Klein’s Fall Denim Campaign
Calvin Klein launched the multichapter “Feel the Fit” campaign last week with Grammy Award-nominated singer Tate McRae. The 23-year-old Canadian singer, songwriter and dancer, who became famous as a contestant on the reality TV show “So You Think You Can Dance: The Next Generation,” transformed each scene in the Calvin Klein video through movement and dance.
In the new fall campaign, Sink brings her style and attitude to Calvin Klein Jeans.
“Denim has always been a staple in my wardrobe, so partnering with Calvin Klein on this campaign felt completely natural,” Sink said. “I love the idea behind ‘Feel the Fit.’ The right pair of jeans has a way of changing how you carry yourself from the moment you put them on. Every look let me explore a different side of my style while still feeling completely like me.”
Directed and photographed by Aidan Zamiri, the campaign follows Sink through a series of everyday scenes in which slipping into her Calvin Klein jeans sparks a shift in energy. As unexpected moments unfold around her, Sink moves through each one with confidence, showing how the right jeans can change everything.
Calvin Klein Introduces New Fall Denim Fits
For fall, Calvin Klein has introduced a range of denim fits designed to make it easier to find the perfect pair. The collection includes the iconic 90s Straight Jean in fresh washes for a laid-back yet polished look, the Low Rise Baggy Jean with a low, loose fit for a relaxed style, and the High Rise Loose Jean, which offers a sleek, body-defining silhouette in rich dark rinses.
The campaign launches Tuesday across Calvin Klein retail locations, calvinklein.com and social platforms, as well as through high-impact out-of-home placements. One more chapter is planned for the campaign series.
Source: wwd.com
