Vilnius, Litauen, 13. August 2025, Chainwire
Die Kryptobörse BTC & Crypto (BTCC) has been in operation since 2011, making it one of the oldest crypto exchanges in the world. Now it welcomes 2023 Defensive Player of the Year and two-time NBA All-Star Jaren Jackson Jr. as a global brand ambassador. A phenomenal shot-blocker and playmaker with the Memphis Grizzlies, Jackson Jr. will be working with BTCC for the crypto industry in the future.
It is BTCC’s first sports sponsorship and establishes a partnership that will bring the world of cryptocurrencies to a wider audience and leverage the influence of world-renowned athletes to expand the crypto industry’s global customer base. The collaboration aims to bridge the gap between professional sports and cryptocurrency through broad marketing initiatives and opportunities for fan interaction.
Off the basketball court, Jackson Jr. brings his passion for music and fashion, underscoring his lifestyle and cultural relevance as a symbol of athletic excellence and a forward-thinking financial world. By integrating a highly secure platform, Jackson Jr. and his fans can focus on what matters most – the action on the field and their passionate hobbies off it.
Fans of Jackson Jr. can look forward to exciting content to get to know the player better, while also having the opportunity to engage with him more deeply via BTCC. The partnership shines a spotlight on core BTCC features such as futures trading and copy trading. Jackson Jr. comments on his new partnership:
“I’m excited to join the BTCC family. BTCC isn’t just any crypto brand – they’ve been around for over a decade and that consistency means a lot to me. I believe in working hard, staying disciplined and thinking long-term – be it in basketball or building your future. Working with a platform that shares this mindset is a logical step for me and I’m excited about it.”
In an industry where trust, discipline and long-term vision matter, Jackson embodies exactly the type of leader BTCC wants to work with. The 2.13 meter tall shot blocker, known for his strength in defensive strength and his calm leadership in the game, is now turning his attention to helping BTCC break down the barriers between the sports world and the crypto world. Aaryn Ling, Head of Branding at BTCC, said:
“Jaren brings authenticity, consistency and a winning mentality, values that BTCC has created over the last 14 years. We are not here for the hype – we are for substance. Jaren’s personality embodies all of this as a sporting, cultural and lifestyle icon. We welcome Jackson to the BTCC family and look forward to what is to come!”
BTCC, in collaboration with Jackson Jr., will launch a trading competition offering signed merchandise and a prize pool for participants. Further information is available hereon the official BTCC website and the associated one X-Account.
About Jaren Jackson Jr.
Jaren Jackson Jr. is a professional basketball player for the Memphis Grizzlies in the NBA. A three-time All-Defensive Team selection, two-time All-Star and 2023 Defensive Player of the Year, Jackson averaged 18.5 points and 5.5 rebounds in 407 games for Memphis. His defensive skills combined with his offensive versatility make him one of the most valuable players on the field.
In addition to his basketball career, Jackson Jr. is known for his intellectual interests and business pursuits. He is considered one of the NBA’s most enterprising young athletes. A rising NBA star with a strong presence off the court, he represents the next generation of athletes who are not only competitors, but also brand ambassadors and innovators.
About BTCC
Founded in 2011, BTCC has established itself as a trusted and reputable exchange through its uncompromising commitment to security and transparency. BTCC operates globally and places great emphasis on regulatory compliance, with licenses in the US, Canada and Europe. With over 9.1 million customers worldwide, BTCC offers market-leading liquidity and exceptional security – with an impeccable security record for 14 years.
With a mission to provide a fair and reliable trading platform, BTCC offers a variety of services including spot trading, futures trading – maximum leveraged 500x – and copy trading. In addition, BTCC provides a free demo trading function, which offers an ideal practice environment, especially for beginners. The longevity and reliability of the platform make it more popular every day among both beginners and experienced traders.
Contact: Aaryn Ling, press@btcc.com
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