Key Highlights:
- Vogue has drawn significant online backlash following the release of its new cover featuring Jenna Ortega.
- Critics and fashion enthusiasts noticed the shoot bears an uncanny resemblance to recent features of Jenna Ortega published by The Wall Street Journal and Elle just days prior.
- All three nearly identical editorial shoots were captured by the same creative, photographer Szilveszter Makó.
Repetitive Editorial Shoots Spark Backlash Among Fashion Observers
Major fashion publication Vogue is facing intense scrutiny from readers and fashion industry observers following the unveiling of its latest cover story featuring Jenna Ortega. The editorial imagery quickly triggered widespread public criticism after readers observed that the shoot was almost indistinguishable from two other high-profile magazine spreads featuring Jenna Ortega that debuted only days earlier in The Wall Street Journal and Elle.
The visual continuity across competing top-tier publications immediately drew attention across social media platforms, where readers pointed out the recurring aesthetic, posing, and creative direction. The overlap in styling and visual tone across Vogue, WSJ, and Elle left many fashion enthusiasts questioning the originality and coordination of major editorial releases.
The Role of Photographer Szilveszter Makó
At the center of the controversy is photographer Szilveszter Makó, who was responsible for lensed all three high-profile features. Industry watchers quickly identified that Szilveszter Makó had photographed Jenna Ortega for The Wall Street Journal, Elle, and Vogue in quick succession, leading to a cluster of nearly identical pictorials appearing on newsstands and digital platforms at the same time.
While hiring established editorial photographers for celebrity profiles is standard industry practice, the decision of three competing premier publications to feature the same subject captured by the exact same photographer within days of each other has intensified the negative reaction. The lack of visual differentiation among the three spreads has prompted questions regarding editorial oversight and the reliance on repetitive creative teams for major star profiles.
Why This Matters
For high-fashion magazines like Vogue and Elle, exclusive imagery and distinct creative vision are fundamental to maintaining brand prestige and readership. When major outlets publish shoots that look remarkably alike featuring the same celebrity and photographed by the same artist, it diminishes the sense of editorial exclusivity and creative variety that consumers expect from prestige print and digital media.
Frequently Asked Questions
Why is the Vogue cover featuring Jenna Ortega facing criticism?
The cover and shoot sparked backlash because they appeared nearly identical to photoshoots of Jenna Ortega featured in The Wall Street Journal and Elle that were released just days prior.
Who photographed the controversial shoots for Vogue, Elle, and The Wall Street Journal?
All three shoots were captured by photographer Szilveszter Makó, which led to the striking visual similarities across the competing publications.




