Makeberry Partnerships’ Oleksandr Kulyk urges small‑budget operators: “Don't compete with the big guys… just find your niche like Telegram, Reddit, or TikTok.”
iGaming Experts Share Budget-Friendly Marketing Strategies for New Operators During a recent AffPapa webinar, industry veterans delivered targeted guidance for emerging iGaming operators working with constrained marketing budgets. The consensus: avoid head-to-head bidding wars with established market leaders and instead prioritize niche acquisition channels and conversion rate optimization. Navigating a High-Cost Traffic Landscape Addressing the ...