Wellness Partnerships Target F1 Teams to Reach Growing, Highly Engaged Fanbase
Key Highlights: Formula 1 teams including Ferrari, Aston Martin, and McLaren have inked high-profile sponsorship deals with health and wellness brands like WHOOP, Eight Sleep, Celsius, and Liquid I.V. While technology and financial services still lead the $2.54 billion F1 team sponsorship market, well-funded wellness companies are marketing marginal human performance gains for both drivers ...