Crypto Card Startups Face Mounting Losses as They Offer Big Rewards to Win Users
Key Highlights: Crypto-backed debit and payment card issuers are rolling out aggressive incentives, including elevated yields and up to 20% cashback, to fuel user acquisition. High promotional spending has pushed firms like KAST into financial losses, while Bleap warns that users who only collect rewards remain unprofitable. Card providers are banking on a long-term cross-selling ...