Betby Report: World Cup Acts as Gateway to Wider Betting, Only 43.6% of Wagers on Tournament
Sportsbook supplier Betby has released findings from a network-wide data analysis comparing the 2022 and 2026 FIFA World Cup tournaments. The research indicates that major international football events serve primarily as an acquisition channel, drawing bettors into a broader wagering ecosystem rather than functioning as isolated revenue peaks. World Cup as an Entry Point, Not ...