Becca Bloom Explains the ‘Art of Being Useless’ in a Relationship: ‘The More You do For Him, The More He Loves Himself’
Key Highlights: Content creator Becca Bloom (@beccaxbloom) went viral with a TikTok video explaining why excessive caretaking can backfire in romantic partnerships. Bloom cited the psychological concept known as the Benjamin Franklin effect to argue that performing constant favors increases the giver’s emotional investment rather than the recipient’s. Posted on June 25, 2025, the relationship ...