Gamers Rage Over the Concept of ‘DEI Purple’
Key Highlights “DEI Purple” is an online theory linking prominent use of the color purple in video games to diversity, equity and inclusion (DEI) incentives. The theory began spreading online as early as August 2024 among anti-woke gamers, including GamerGate supporters. Streamer Asmongold helped popularize the idea in 2026 after discussing purple imagery in the ...