Key Highlights:
- Formula 1 and PepsiCo have launched “Match the Grid,” an interactive matching challenge for motorsport fans.
- Participants can enter for an opportunity to win a comprehensive Formula 1 Grand Prix travel package for two in 2027.
- The grand prize includes round-trip flights, accommodation, and grandstand race tickets to any F1 race chosen by the winner.
Formula 1 and PepsiCo Launch Interactive Fan Challenge
Formula 1 has teamed up with global food and beverage giant PepsiCo to introduce “Match the Grid,” a brand-new digital matching game aimed at engaging motorsport enthusiasts worldwide. The interactive challenge offers participants an opportunity to test their skills while competing for a high-value fan experience: an all-expenses-paid trip for two to attend a Formula 1 Grand Prix during the 2027 championship season.
The collaboration provides racing followers with a dynamic platform to interact directly with the sport. Through the “Match the Grid” experience, users play the matching challenge to gain entry into the promotional sweepstakes, bridging casual digital gaming with live motorsport entertainment.
Grand Prize Details: The Ultimate 2027 Grand Prix Weekend
At the center of the promotion is a premier travel and race package tailored for motorsport supporters. One selected winner, along with an accompanying guest, will be awarded round-trip flights, accommodations, and official grandstand tickets to attend a Formula 1 race. The offering is designed to deliver a complete, seamless Grand Prix weekend experience on the ground.
Notably, the prize structure allows the winner to select the specific Formula 1 Grand Prix they wish to attend on the 2027 calendar. Whether an established heritage venue or a modern street circuit, the recipient will have the flexibility to customize their race weekend experience.
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Why This Matters
Commercial and digital partnerships between Formula 1 and major worldwide brands like PepsiCo illustrate the growing focus on multi-channel fan engagement. Interactive initiatives like “Match the Grid” expand global reach beyond traditional television broadcasts, creating accessible touchpoints for both casual viewers and dedicated followers. By offering long-lead travel incentives for the 2027 racing calendar, the campaign reinforces ongoing fan loyalty and long-term interest in the premier open-wheel racing series.
Frequently Asked Questions
What is Match the Grid?
“Match the Grid” is a new interactive matching challenge presented by Formula 1 and PepsiCo that gives participants a chance to win exclusive motorsport prizes.
What does the grand prize include?
One winner and a guest will receive flights, lodging, and grandstand tickets to attend a Formula 1 Grand Prix of their choice during the 2027 season.
Can the winner choose any race on the calendar?
Yes, the grand prize allows the winner to select a Formula 1 race of their choosing for the 2027 travel package.
