- Formula 1 and Salesforce have launched “Fan1,” an international initiative aimed at finding the championship’s ultimate superfan.
- Participants can test their motorsport knowledge through upcoming trivia challenges hosted on the F1 Unlocked platform.
- A total of 22 winners will receive an all-expenses-paid VIP trip to the Formula 1 Heineken Las Vegas Grand Prix 2026 to compete for the official title.
Formula 1 has officially kicked off “Fan1,” a worldwide search designed to identify and celebrate the sport’s most passionate supporter. Presented in partnership with technology partner Salesforce, the campaign invites motorsport enthusiasts across the globe to put their racing expertise to the test in a high-stakes, knowledge-based competition.
Global Trivia Challenges on F1 Unlocked
The journey to finding Formula 1’s top enthusiast will unfold over the coming weeks through a series of dedicated interactive quizzes. Hosted on the F1 Unlocked digital platform, each quiz is powered by Salesforce and built specifically to challenge fans on the nuances, history, and technical aspects of the world’s fastest sport.
Registered users will be presented with multiple chances to participate as new trivia contests roll out. These quizzes will assess participants’ depth of understanding across different eras and elements of Formula 1, filtering the most knowledgeable contenders from the global audience.
Grand Prize: VIP Access to the 2026 Las Vegas Grand Prix
The stakes for the competition feature significant rewards for the top performers. A total of 22 fans will secure an exclusive travel package to attend the Formula 1 Heineken Las Vegas Grand Prix 2026. This grand prize package includes round-trip flights, hotel accommodation, and premier VIP track access during the race weekend on the iconic Nevada street circuit.
Upon arriving in Las Vegas, the 22 finalists will engage in a final head-to-head showdown. The ultimate winner will officially be crowned “Fan1,” walking away with undisputed bragging rights as Formula 1’s greatest superfan.
Why This Matters
The Fan1 competition highlights Formula 1’s continued push toward digital audience engagement and interactive community building. By leveraging Salesforce technology through the F1 Unlocked membership portal, the organization is deepening direct-to-consumer connections, rewarding dedicated followers with experiential prizes, and driving long-term interest leading up to major marquee events like the Las Vegas Grand Prix.
Frequently Asked Questions
What is Formula 1’s Fan1 competition?
Fan1 is a global trivia competition powered by Salesforce and hosted on F1 Unlocked, designed to find and crown the ultimate Formula 1 superfan.
How can fans enter the competition?
Fans can take part by participating in a series of Formula 1 trivia quizzes released over the coming weeks on the F1 Unlocked platform.
What do the winners receive?
A total of 22 finalists will win a trip to the Formula 1 Heineken Las Vegas Grand Prix 2026—complete with flights, hotel stays, and VIP track access—where they will compete in person to be crowned the official Fan1.
