Key Highlights:
- The Heineken x F1 Season Ticket competition has whittled down hundreds of global entries to six final contenders from the UK, New Zealand, Singapore, Czechia, and the USA.
- One victorious fan will win free travel, hotel accommodations, and access passes to attend every single Grand Prix on next season’s calendar.
- Public voting is now officially open after inaugural ticket holder Brandon Burgess helped judge the video shortlist.
The Search for Formula 1’s Ultimate Fan Ambassador
Following hundreds of submissions from motorsport enthusiasts across the globe, the Heineken x F1 Season Ticket initiative has revealed its six finalists. Designed by Heineken to spotlight social bonds forged through motorsport under the campaign banner that ‘Fans Have More Friends,’ the program awards one grand prize winner full travel accommodations and admission passes to every single Grand Prix race next season.
The competition serves as the successor to an initiative pioneered by Brandon Burgess, the contest’s inaugural golden ticket recipient. Throughout the current campaign, Burgess documented his global grand prix journey for a social media audience of roughly 150,000 followers. With his tenure drawing to a close, Burgess joined the panel tasked with narrowing down dozens of prospective candidates to find the next individual to take his place.
Meet the Final Six Global Candidates
The six finalists represent an international cross-section of the Formula 1 audience, each presenting their personal relationship with the sport alongside distinct concepts for content creation and fan engagement:
- Callum (Scotland, UK): A toddler-era fan who pretended to be Michael Schumacher in front of his television, Callum is an analog visual artist. He shared:
“I’d love to take you behind the scenes of the F1 season ticket and show you the people and places of F1 on film.”
- Dale (New Zealand): Aiming to delve deep into the paddock and grandstand cultures, Dale stated:
“I want to meet the people who make it special and bring everyone along for the ride,”
while actively exploring the broader“F1 world”
across regions. - Lukas (Czechia): Pitching an interactive, crowdsourced itinerary, Lukas joked that winning would
“finally be some peace for my sofa”
while inviting supporters to“be the team boss”
by prescribing him weekly challenges at each circuit. - India (UK): Describing her profile as a
“completely ordinary fan”
seeking an“extraordinary”
season, India similarly invited followers to test her on the road, explaining that the award would“bring together my two passions of F1 and seeing the world.”
- Joy (Singapore): Following her recent home race weekend, Joy hopes to take in
“the excitement and sportsmanship”
of Formula 1 across continents while using the global trek to“share the same passion”
with community members. - Jose (USA): Focused heavily on engineering and tactical depth, the Las Vegas Grand Prix attendee remarked:
“Travelling to every race in the 2027 would honestly be a dream come true.”
How the Heineken Season Ticket Finalists Were Chosen
Securing a spot on the shortlist required clearing several competitive hurdles. Eligibility was restricted to applicants aged 25 or older. Entrants were required to designate their favorite constructor and driver, alongside selecting a guest to accompany them from a curated list of options supplied by Formula 1 and Heineken.
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From that initial pool, 50 applicants were selected at random to produce a 90-second video submission outlining their suitability for the all-access assignment. Burgess and the selection committee reviewed the pitches to determine the final six. Reflecting on the process before evaluations commenced, Burgess explained: “The key thing I’ll be looking for is the passion for F1, because you have to be a true fan to make the most of this opportunity. It’s going to be hard to give it up and there’s quite a lot of pressure choosing who’s next.”
Why This Matters
Modern Formula 1 continues to lean into creator-led, grassroots fan marketing to sustain its post-Drive to Survive demographic expansion. Rather than relying entirely on traditional paddock media or brand ambassadors, the Heineken x F1 Season Ticket places an authentic supporter directly inside the traveling circus for an entire season.
For Heineken, an established global partner of Formula 1, the contest serves as an organic storytelling vehicle that resonates across key digital platforms. By putting the final decision to a public vote, the activation drives interactive fan engagement across diverse markets—including North America, Europe, and Southeast Asia—heading into the upcoming championship campaign.
Frequently Asked Questions
What does the Heineken x F1 Season Ticket prize include?
The winner receives fully covered travel, accommodations, and official race passes for every single Grand Prix on the Formula 1 calendar next season.
Who determines the ultimate winner of the competition?
While the initial selection of 50 video submissions and the subsequent reduction to the top six were handled through the official selection committee and Brandon Burgess, the final winner is decided entirely by a public fan vote online.
What were the requirements to enter the contest?
Entrants had to be at least 25 years old, submit their preferred team and driver details, select a race guest from a predetermined roster, and, if shortlisted in the random draw of 50 entrants, submit a 90-second video audition.
