Formula 1 Launches Global Hunt for Ultimate Fan with ‘Fan1’ Contest
Formula 1 has initiated a worldwide search to discover and celebrate its most dedicated supporter through a newly announced campaign dubbed “Fan1.” Powered by enterprise software partner Salesforce, the interactive initiative challenges the sport’s global community to showcase their expertise, history, and passion for elite motorsport through a multi-stage competition.
The campaign invites supporters to participate in multiple rounds of trivia challenges hosted directly on F1 Unlocked, Formula 1’s official fan engagement hub. Over the coming weeks, these Salesforce-powered quizzes will test entrants on various aspects of Grand Prix racing, evaluating just how well participants understand the engineering, history, drivers, and high-stakes drama that define the world’s fastest sport.
A Trip to the Strip: Finalists Heading to Las Vegas
The stakes for the competition are substantial, offering participants a direct pathway to one of the most glamorous venues on the motorsport calendar. A total of 22 top-performing fans will be selected to receive a curated travel package to the Formula 1 Heineken Las Vegas Grand Prix 2026. The grand prize package includes round-trip flights, premium hotel accommodation, and exclusive VIP track access during the marquee race weekend along the Las Vegas Strip.
Upon arriving in Nevada, the 22 finalists will not merely be spectators. The group will go head-to-head in a live, in-person competition designed to crown the singular “Fan1.” In addition to the grand event experience, the eventual winner will secure ultimate bragging rights as Formula 1’s undisputed number one superfan on the global stage.
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Why This Matters
The rollout of Fan1 highlights Formula 1’s ongoing commercial strategy to deepen digital audience engagement by leveraging major commercial partnerships. By integrating Salesforce’s technology with the F1 Unlocked platform, the championship continues to evolve beyond traditional race broadcasts, turning its burgeoning international fanbase into active participants. The reward structure also capitalizes on the prestige of the Las Vegas Grand Prix, positioning the 2026 event as a flagship destination for high-profile fan engagement activations.
Frequently Asked Questions
What is the Fan1 competition?
Fan1 is a global trivia competition organized by Formula 1 and powered by Salesforce. It allows fans around the world to compete in quizzes via F1 Unlocked to determine Formula 1’s top superfan.
What do the winners receive?
A total of 22 finalists will win an all-inclusive trip to the Formula 1 Heineken Las Vegas Grand Prix 2026, which covers their flights, hotel accommodation, and exclusive VIP track access. While at the Grand Prix, the finalists will compete directly against one another for the title of Fan1.
Where can fans participate in the trivia contests?
Fans can take part in the trivia quizzes on the official F1 Unlocked platform over the coming weeks as new challenges are released.
