Sophie Cunningham Cashes In With New Business Amid Indiana Fever Playoff Run

Sophie Cunningham expands her off-court brand with Tyson Beck trading cards

Sophie Cunningham is adding a limited-edition trading-card collection to her growing off-court business portfolio. The WNBA player has teamed up with Tyson Beck, an artist and designer known for collaborating with professional athletes on highly exclusive trading-card releases.

The limited set featuring Cunningham’s likeness is scheduled to launch Tuesday at 6 p.m. ET, with availability worldwide. The release gives fans and collectors an opportunity to purchase cards connected to Cunningham as she continues to build a prominent personal brand beyond basketball.

Beck said the collaboration will feature a unique and limited set of 3 card designs: Official Authenticated On Card Sophie Cunningham Autographs, Limited Edition Non-Autograph Cards, Rare Inscription Autographs, and Gold 1/1 Autos. The collection therefore includes multiple categories for collectors, ranging from non-autographed cards to particularly scarce signed editions.

Trading cards add to Cunningham’s growing business profile

Cunningham has developed a strong presence outside the WNBA through a range of media and commercial projects. Her off-court activities have included launching a podcast, appearing in the Sports Illustrated swimsuit edition and partnering with national brands.

That profile has helped Cunningham remain in the spotlight even as her basketball career continues. The Tyson Beck collaboration is another way for her to connect with fans while turning her public identity into a collectible product.

Beck’s trading cards can sell for up to several thousand dollars, depending on the athlete featured and the rarity of the card. Based on the source’s description, Cunningham is expected to receive a substantial commission from the sales of the collection.

Why This Matters

The release highlights the expanding commercial opportunities available to professional athletes through limited-edition collectibles. Exclusive trading cards can combine athlete recognition, scarcity and autograph value, allowing players such as Sophie Cunningham to build revenue streams and deepen fan engagement outside their teams and league appearances.

The worldwide launch also broadens the potential audience for Cunningham’s brand. Collectors will be able to pursue different versions of the cards, while the rarest editions may command significantly higher prices based on availability and demand.

Frequently Asked Questions

When will the Sophie Cunningham trading cards be released?

The cards will be released Tuesday at 6 p.m. ET.

Who is collaborating with Sophie Cunningham on the collection?

Sophie Cunningham is collaborating with Tyson Beck, an artist and designer known for creating exclusive trading cards with professional athletes.

Where will the cards be available?

The trading cards will be available worldwide.