Key Highlights
- Formula 1 and PepsiCo have introduced a new interactive challenge named “Match the Grid.”
- Participants can compete for a grand prize trip for two to attend a Formula 1 Grand Prix in 2027.
- The promotional package features grandstand tickets to a race of the winner’s choice, complete with flights and accommodation.
Formula 1 and PepsiCo Launch ‘Match the Grid’ Interactive Game
Formula 1 has teamed up with global beverage and snack giant PepsiCo to launch “Match the Grid,” an engaging new matching game designed to connect motorsport enthusiasts with the high-octane world of Grand Prix racing. The digital challenge invites fans to test their matching skills while competing for a major international motorsport travel experience.
The interactive promotion offers participants the opportunity to secure an extraordinary trip to an elite racing event. According to the organizers, fans who play the matching game will enter into contention for a major Grand Prix package scheduled for the 2027 Formula 1 World Championship season.
Grand Prize Details: An All-Inclusive 2027 Grand Prix Weekend
The centerpiece of the partnership is a comprehensive grand prize tailored for the ultimate racing enthusiast. One grand prize winner and a guest will be awarded a complete, all-inclusive Formula 1 weekend experience in 2027. The package covers round-trip airfare, hotel accommodation, and official grandstand tickets, granting premier viewing access to the live track action.
In an uncommon feature for fan sweepstakes, the winner will have the flexibility to select the specific race they wish to attend. By granting the choice of destination from the 2027 Formula 1 calendar, Formula 1 and PepsiCo ensure the experience delivers maximum personal appeal, whether the winner prefers a classic European circuit or a modern street race.
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Why This Matters
Global commercial partnerships between Formula 1 and major consumer packaged goods brands like PepsiCo increasingly leverage digital engagement and gamification to capture fan attention. By offering a prize window that extends into the 2027 season, the promotion establishes a multi-year touchpoint for audience interaction, driving long-term brand loyalty and widening the sport’s global consumer footprint through interactive digital experiences.
Frequently Asked Questions
What is “Match the Grid”?
“Match the Grid” is a new interactive matching challenge created through a partnership between Formula 1 and PepsiCo, designed to engage motorsport fans online.
What does the grand prize include?
The winner and one guest will receive round-trip flights, lodging accommodations, and grandstand tickets to a 2027 Formula 1 race of their own selection.
When can the winning race trip be redeemed?
The trip reward is slated for the 2027 Formula 1 season, allowing the winner to select a race from that championship year’s schedule.
