- Formula 1 and PepsiCo have launched a new interactive promotion called Match the Grid, giving fans a chance to win a Formula 1 race trip for two in 2027.
- The prize package includes flights, accommodation, and grandstand tickets to a Formula 1 race of the winner’s choice.
- One lucky winner and their guest will enjoy a fully covered Grand Prix weekend experience at their selected race destination.
Formula 1 and PepsiCo Team Up to Launch Match the Grid Promotion
Formula 1 and PepsiCo have joined forces to launch Match the Grid, a new interactive matching challenge that gives fans around the world the chance to win an unforgettable Formula 1 experience. The promotion marks a high-profile collaboration between the global motorsport series and one of the world’s most recognized beverage and snack brands, combining entertainment and fan engagement in a single sweepstakes-style campaign.
What the Prize Package Includes
The stakes are significant for any Formula 1 enthusiast. One lucky winner and their guest will receive a fully covered trip to a Formula 1 Grand Prix of their choosing in 2027. The prize package encompasses round-trip flights, hotel accommodation, and grandstand tickets — delivering a complete race weekend experience from travel to trackside seating. The freedom to select any race on the calendar adds considerable appeal, allowing the winner to target marquee events such as the Monaco Grand Prix, the British Grand Prix at Silverstone, or any other stop on the Formula 1 world championship schedule.
How to Enter Match the Grid
Fans are invited to play the Match the Grid challenge for their chance to claim the headline prize. The challenge draws on the excitement and competitive spirit that defines Formula 1, offering participants an engaging format while keeping the ultimate reward — a real-world Grand Prix experience — firmly in sight. Full entry details and terms are available through the official promotion channels associated with the Formula 1 and PepsiCo partnership.
Why This Matters
The Match the Grid promotion reflects a growing trend of major global brands using Formula 1’s expanding international audience as a platform for fan engagement campaigns. Formula 1’s viewership and fanbase have surged significantly in recent years, making it an increasingly attractive partner for consumer brands like PepsiCo seeking to connect with passionate, global audiences. Promotions of this nature not only deepen fan loyalty but also introduce the live Grand Prix experience to supporters who may never have attended a race in person. With the 2027 Formula 1 season still ahead, the campaign creates long-term anticipation and brand awareness for both organizations.
Frequently Asked Questions
- What is Match the Grid?
- Match the Grid is a new matching challenge created by Formula 1 and PepsiCo, designed to engage fans while offering them the chance to win a Formula 1 race trip for two in 2027.
- What does the Match the Grid prize include?
- The prize includes flights, hotel accommodation, and grandstand tickets to a Formula 1 race of the winner’s choice, providing a complete Grand Prix weekend experience for one winner and their guest.
- When will the prize trip take place?
- The Formula 1 race trip for the Match the Grid winner is scheduled to take place during the 2027 Formula 1 season, with the winner able to choose which Grand Prix they attend.
