Curry Questions Kylie Jenner’s Fantasy Bra Selection
Adrianne Curry, the winner of the first season of America’s Next Top Model, criticized Victoria’s Secret’s decision to feature Kylie Jenner in the Fantasy Bra during Jenner’s runway debut. The bra was adorned with 4,410 natural diamonds and valued at $50 million. Curry said her objection was not directed at Jenner personally, but at the brand’s decision to give its most prominent lingerie an appearance that, in her view, did not meet the standards of a Victoria’s Secret model.
Curry addressed the criticism directly:
“I have nothing against Kylie Jenner… you’re not a damn model. I don’t know why they put that mega-bra on her,”
She compared Jenner’s selection to choosing a prom queen, arguing that the Fantasy Bra was intended for a defining Victoria’s Secret angel. In Curry’s view, presenting it to Jenner reduced the significance of the brand’s most important runway role.
“That’s for the prom queen. That’s for the most important Victoria”s Secret angel. It’s like winning the title of prom queen, and they give it to Jenner,”
A Bigger Critique of the Lingerie Brand
The dispute over Jenner’s appearance was part of a wider criticism of Victoria’s Secret’s direction. Curry argued that the model’s selection did not merely reflect a difference of opinion over styling; it exposed what she considered a decline in the brand’s standards and model-selection philosophy.
Using 2010 as a point of comparison, Curry said the Victoria’s Secret of that period carried a meaning and stature that the brand had since lost. Her comments questioned whether the lingerie company could maintain its reputation while placing an exceptionally valuable Fantasy Bra on a model she did not regard as having the necessary experience or standing.
“In 2010, I would say that Victoria’s Secret meant something. Now it means nothing, a joke,”
Adriana Lima Becomes the Benchmark for a Victoria’s Secret Angel
Curry turned to Adriana Lima when explaining the type of model she believed should represent Victoria’s Secret. She used a deliberately extreme example to ridicule what she described as the brand’s preference for virtue or personal visibility over demonstrable modeling talent.
“Even if I showed up missing an arm and a leg, they’d tell me: ‘Oh my God, yes, she’s perfect!’. How did I qualify? ‘You’re missing limbs’. So virtuous! I have no talent,”
Lima was also central to Curry’s argument about discovering talent. Curry said Victoria’s Secret was unwilling to take chances on unfamiliar models, even though discovering someone unknown had been part of the brand’s past. She said the company found Lima in Brazil before Lima had become an influential public figure.
“Victoria’s Secret won’t take a chance on new models they’ve discovered walking in Brazil, but that’s how they discovered Adriana Lima. She wasn’t an influential figure. Nobody knew her. She was perfect,”
From Creating Megastars to Using Existing Fame
For Curry, the Adriana Lima example illustrated a broader change in how Victoria’s Secret had developed its runway stars. The brand’s appeal, she said, had come from identifying unfamiliar faces and turning them into prominent figures. The alternative, in her assessment, was to depend on people whose fame was already established.
“Victoria”s Secret used to create megastars, not rely on the flaunting of virtues or other people’s fame to achieve it,”
Curry said the brand’s current reliance on established Victoria’s Secret models was connected to the attention surrounding Kylie Jenner. Her criticism therefore extended beyond the $50 million Fantasy Bra: she was challenging the brand’s direction at a time when familiar celebrity names could generate visibility without Victoria’s Secret first discovering them through its own scouting and selection process.
“Now they depend on older Victoria’s Secret models because they’re applauding Kylie Jenner,”
Why This Matters
Curry’s criticism placed the Kylie Jenner Fantasy Bra appearance within a larger debate about the identity of Victoria’s Secret. Her argument was not simply that Jenner was the wrong choice for one runway role. It was that the brand’s choice of ambassadors, its willingness to elevate unfamiliar talent and its use of highly visible celebrities were connected to whether Victoria’s Secret still represented the stature Curry associated with the company in 2010.
Adriana Lima served as Curry’s evidence for the alternative model. By pointing to a model discovered in Brazil before she was influential, Curry presented Victoria’s Secret as a brand capable of creating its own stars. Her comments suggested that reliance on existing fame weakened that discovery-driven appeal. The reported criticism did not identify a policy change or other next step from Victoria’s Secret, and it included no response from Jenner or the lingerie brand.
Frequently Asked Questions
Who criticized Kylie Jenner’s Victoria’s Secret Fantasy Bra appearance?
Adrianne Curry, who won the first season of America’s Next Top Model, criticized the decision to feature Jenner in the Fantasy Bra. She said her concern centered on Victoria’s Secret’s model-selection standards rather than a personal objection to Jenner.
How many diamonds were in the Fantasy Bra and what was it worth?
The Fantasy Bra featured 4,410 natural diamonds and was valued at $50 million.
Why did Adrianne Curry cite Adriana Lima?
Curry presented Lima as the example of what she believed a Victoria’s Secret angel should be. She said Lima was discovered in Brazil when she was unknown and lacked the influence that could come from another person’s fame.
