Jerry Jones has made clear that he has no plans to step away from the Dallas Cowboys anytime soon. At 83, the longtime owner intends to remain involved for as long as he is able, creating an unusual succession challenge for his son, Stephen Jones.
Jones purchased the Cowboys for $140 million in 1989 and transformed the franchise into one of professional sports’ biggest commercial forces. Dallas is now valued at approximately $15.5 billion, according to Sportico, while Jones continues to hold the uncommon combination of owner, president and general manager.
“I don’t have a succession plan, I don’t,” Jones told The Athletic. “One day I just won’t be here to toss my two cents in.”
Despite acknowledging that he has “no succession plan,” Jerry Jones has already positioned the person most likely to inherit significant control. Stephen Jones has spent decades preparing for greater responsibility, overseeing contracts, personnel and salary-cap strategy.
Stephen has become one of the most influential figures in the Cowboys’ front office while working alongside his father and developing his own approach to running the team. Eventually, he will have to follow one of the most recognizable and influential owners in NFL history.
Stephen Jones could usher in a different Cowboys era
Former Cowboys stars Troy Aikman and Darren Woodson both expect Dallas to look noticeably different once Stephen becomes the organization’s primary voice.
“I’m not pushing Jerry out by any means, but when that day comes, it’s going to feel a lot different,” said Aikman.
The Hall of Fame quarterback believes Stephen’s lower-key personality could work in his favor. Unlike his father, Stephen does not appear to seek the same level of attention, a quality Aikman believes could benefit him.
Woodson anticipates another potential change. The former Dallas safety believes Jerry’s personal relationships with players can sometimes influence football decisions, giving certain veterans more room than they might receive elsewhere.
He expects Stephen to be less forgiving when difficult decisions must be made. That difference could become increasingly important when Stephen eventually takes charge, as he may be more likely to base decisions strictly on football and financial considerations rather than sentiment.
Such an approach could change how the Cowboys handle contracts, roster turnover and personnel decisions. However, Stephen’s biggest challenge may have little to do with football operations.
Jerry Jones has been the face and voice of the Cowboys for almost 40 years, making his eventual absence impossible to overlook. He has also rejected suggestions that the franchise could simply be sold, despite occasional speculation about outside investors.
The Cowboys are expected to remain within the Jones family, giving Stephen the opportunity to put his own stamp on the team. The transition, however, could be sudden.
