- Audi has unveiled a bespoke livery for the Singapore Grand Prix, marking the team’s first night race in Formula 1.
- The Audi R26 design blends Titanium Silver Grey with traditional Peranakan patterns on the sidepods and rear wing, extending to drivers Nico Hulkenberg and Gabriel Bortoleto’s race suits.
- The launch coincides with a limited-edition Adidas capsule collection and fan engagement initiatives under “The Art of Influence” campaign.
Audi Unveils Bespoke Formula 1 Livery for Marina Bay Street Circuit
Audi has officially revealed a customized livery for the upcoming Singapore Grand Prix, a milestone event that represents the team’s first night race in Formula 1. The one-off aesthetic has been crafted to celebrate the host city’s distinct cultural identity while paying homage to the spectacle of racing under the floodlights at the Marina Bay Street Circuit.
The Audi R26 race car will feature a distinct visual look inspired by Singapore’s dramatic transition from daylight into twilight. The vehicle’s exterior combines an exclusive Singapore-specific variant of Audi’s signature Titanium Silver Grey alongside intricate traditional Peranakan patterns. These cultural motifs prominently decorate the car’s sidepods and rear wing, establishing a bold visual statement on the track.
Driver Integration and the Adidas Capsule Collection
The cultural theme extends beyond the bodywork of the car itself. Audi drivers Nico Hulkenberg and Gabriel Bortoleto will also showcase the Peranakan-inspired design on their official race suits throughout the grand prix weekend. To further celebrate the debut, Audi teamed up with sportswear manufacturer Adidas to roll out an exclusive, limited-edition capsule collection featuring matching design elements.
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The initiative forms a central pillar of “The Art of Influence,” a comprehensive 360-degree brand campaign designed to bridge the gap between Formula 1 and spectators. Through physical activations situated around Singapore alongside broad digital fan initiatives, the team aims to offer a multi-layered experience surrounding their track debut in the city-state.
Connecting Fans On and Off the Track
Audi’s commercial leadership outlined the strategy behind pairing on-track visuals with broader lifestyle and retail engagement. Stefano Battiston, Chief Brand and Commercial Officer at Audi, highlighted the campaign’s purpose in bridging the gap between local culture and global fan communities.
āBringing Formula 1 to the people means giving fans more ways to feel part of the team, wherever they are. Singapore shows how we can do that through one connected idea,” said Battiston. “Audiās special livery expresses our brand through a design shaped by the city, and fans around the world can discover it for themselves through the online reveal.”
Battiston added: “With the Adidas collection and experiences across Singapore, that story continues beyond the race car. āThe Art of Influenceā invites people to engage with the team in ways that are meaningful to them, whether they are here in the city or following from home.ā
Why This Matters
Special liveries have become an increasingly popular way for Formula 1 teams to drive commercial engagement, honor host destinations, and introduce targeted merchandise. For Audi, this Singapore showcase is particularly symbolic: it serves as the outfit’s maiden twilight and night race event in Formula 1. By blending technical identityāsuch as its Titanium Silver Greyāwith deep regional heritage and high-profile lifestyle merchandise via Adidas, the manufacturer is actively establishing its marketing presence and brand positioning within the global sport.
Frequently Asked Questions
What makes the Audi Singapore GP livery unique?
The Audi R26 features a tailored adaptation of Audi’s Titanium Silver Grey combined with traditional Peranakan patterns, designed to reflect the atmosphere of Singapore as daylight turns to night. The pattern is applied directly to the car’s sidepods and rear wing.
Which drivers will wear the special race suit design?
Audi drivers Nico Hulkenberg and Gabriel Bortoleto will wear matching race suits incorporating the Peranakan-themed patterns during the Singapore Grand Prix weekend.
What is ‘The Art of Influence’ campaign?
‘The Art of Influence’ is Audi’s 360-degree fan engagement program. For the Singapore Grand Prix, it incorporates the special car livery, a limited-edition Adidas capsule collection, and interactive activations set up both across the city of Singapore and online for international fans.
