Key Highlights:
- Fernando Alonso is auctioning off an exclusive high-speed passenger experience at Circuit de Barcelona-Catalunya to support the Fundación Fernando Alonso.
- The package is offered through JOOPITER’s “The Modern Grid: An Auction of F1 Memorabilia” sale running from October 7 to October 20, carrying an estimate between $12,000 and $18,000.
- The winner will receive about two hot laps alongside the two-time Formula 1 world champion, an intercom-connected helmet, on-board video footage, and an Adidas race suit autographed by Alonso.
Fernando Alonso Partners with JOOPITER for Exclusive Track Experience
Two-time Formula 1 world champion Fernando Alonso is offering motorsport enthusiasts a rare opportunity to join him on track for a high-octane passenger ride. Through a partnership with global auction platform JOOPITER, the Spaniard is auctioning off a passenger hot lap at the Circuit de Barcelona-Catalunya, scheduled to take place on December 16. The unique lot is featured in the digital sale titled The Modern Grid: An Auction of F1 Memorabilia, running from October 7 through October 20.
Estimated between $12,000 and $18,000, the offering quickly gained strong traction, securing seven bids and hitting the $12,000 mark. A portion of the proceeds generated from the winning bid will directly benefit the Fundación Fernando Alonso, an initiative dedicated to motorsport safety and driver education.
Full Trackside VIP Treatment and On-Board Ride
The winning bidder will be treated to a comprehensive trackside experience in Spain. Upon arrival, the guest will receive an operational briefing regarding the day’s itinerary before being outfitted in an authentic Adidas race suit and a Bell helmet. The fan will then buckle into the passenger seat of Alonso’s Aston Martin DTM car “or similar” for an adrenaline-fueled session around the prestigious Grand Prix venue.
During the session, Alonso will pilot the vehicle for roughly two hot laps with the guest riding alongside. A specialized in-helmet intercom system will enable direct communication between Alonso and the passenger throughout the laps. To preserve the moment, an onboard camera will record the entire run, with the resulting footage provided to the winner on a personalized USB drive. Additionally, the participant gets to keep the Adidas race suit, which Alonso will autograph after the session.
Alonso underscored his motivation behind the charity auction, stating to JOOPITER:
“After more than twenty years in Formula 1, my passion for the sport is still the same,” Alonso told JOOPITER.
“When I am alone in the car, I am simply striving for perfection in every single lap ahead of me. This SpeedXperience is my way of opening that door to someone who loves this sport as much as I do. I’m happy to partner with JOOPITER for this special sale, giving someone the opportunity to experience g-forces and accelerations up close while supporting Fernando Alonso Fundación, a cause that is important to me.”
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Why This Matters
The auction highlights the growing convergence of top-tier sports memorabilia, interactive fan access, and philanthropic initiatives. Historically, high-end motorsport auctions have focused predominantly on static collectibles like scale models, driver gear, or non-running vehicle chassis. While JOOPITER’s broader Modern Grid auction catalogue includes race suits, helmets, and a full F1 show car, experiential lots such as track rides alongside an active Aston Martin Formula 1 driver are exceptionally rare.
By pairing personal memorabilia with real-world track time at the Circuit de Barcelona-Catalunya, the auction allows fans to engage directly with motorsport technology and g-forces while providing meaningful funding to the Fundación Fernando Alonso.
Frequently Asked Questions
When and where will the hot lap experience take place?
The event is scheduled for December 16 at the Circuit de Barcelona-Catalunya in Montmeló, Spain.
What vehicle will Fernando Alonso drive during the session?
Alonso will complete the two hot laps with the winning bidder inside his Aston Martin DTM car “or similar.”
What items will the winning bidder get to take home?
Beyond the passenger hot lap, the winning bidder will take home an Adidas race suit autographed by Fernando Alonso and an onboard video recording of the laps provided on a personalized USB drive.
