- Tommy Hilfiger and the Cadillac Formula 1 Team have launched a Texas-themed Austin collection, a five-piece denim-forward capsule timed to the United States Grand Prix.
- The Austin drop is the third installment in an ongoing city series, following Miami and Mexico collections, with a Las Vegas release planned for November.
- Cadillac F1 drivers Valtteri Bottas and Sergio Perez — also Tommy Hilfiger’s global menswear ambassador — are both featured in the campaign, with Perez eyeing Austin and Mexico City as personal milestones on the road to his 300th Grand Prix.
Tommy Hilfiger and Cadillac F1 Unveil Texas-Inspired Austin Collection for the United States Grand Prix
The Cadillac Formula 1 Team and its official apparel and fanwear partner Tommy Hilfiger have dropped a limited Texas-themed clothing collection ahead of the United States Grand Prix in Austin, continuing a city-by-city collaboration that has already produced Miami and Mexico capsules earlier in the 2025 season. The Tommy Hilfiger x Cadillac Formula 1 Team Austin collection went on sale earlier this week and blends classic American sportswear codes with unmistakable race-weekend energy — making it one of the more compelling pieces of F1 lifestyle merchandise released this season.
Five Denim-Driven Pieces With Chrome Detailing and an Americana Edge
Denim serves as the foundation of the Austin collection, which spans five pieces united by chrome hardware accents and a chevron-shaped American flag rendered in Tommy Hilfiger’s signature red, white, and blue palette. Men’s options include a light-wash denim jacket rooted in the classic trucker silhouette, while women can choose a denim vest finished with a silver foil coating. Rounding out the range are a T-shirt, a tank top, and a denim cap — each carrying the same Americana-meets-paddock aesthetic. Campaign imagery featuring Cadillac driver Valtteri Bottas tipping a cowboy hat at sunset — with the chevron flag design stretched across his back — has added considerable visual punch to the launch.
Tommy Hilfiger Chief Design Officer Lee Holman explained that the design process was deliberately anchored in the brand’s wardrobe classics before Austin’s distinct character was layered on top.
“We started with icons of the Tommy wardrobe – the denim jacket and the white T-shirt – and looked at how we could rework them inspired by the character of Austin,” he said.
“It’s about taking familiar pieces and giving them a fresh point of view, while staying grounded in our classic American cool DNA.”
A Collection Built to Outlast Race Weekend
Cassidy Towriss, Chief Brand Adviser for the Cadillac Formula 1 Team, framed the Austin drop as something designed with longevity in mind rather than purely as event merchandise.
“Austin gives us a chance to have a little more fun with our American roots,” Towriss said. “It’s fanwear made for race weekend, but designed to live well beyond the paddock.”
The city series format — Miami, Mexico, Austin, and the upcoming Las Vegas drop in November — reflects a broader strategy by both Tommy Hilfiger and Cadillac to build a fashion narrative around the F1 calendar rather than producing generic team merchandise. With the United States Grand Prix representing one of the sport’s most commercially significant stops, Austin provides an ideal backdrop for a collection that leans heavily into American cultural identity.
Perez Eyes Austin and Mexico City as Personal and Sporting Milestones
Sergio Perez, Bottas’s teammate at Cadillac and Tommy Hilfiger’s global menswear ambassador, has added an extra layer of significance to the team’s upcoming American swing. The Austin race represents Cadillac’s second home event of the season after May’s Miami Grand Prix, and Perez is eager to capitalize on the momentum — even as the team acknowledges it still has ground to make up on the established frontrunners.
“We are still lacking around one to one-and-a-half seconds to be able to compete with the cars ahead, and I think what we really need now is a stronger car underneath us,” Perez said following his Singapore campaign. “Everything else has been progressing as expected, and I’m confident we will get there as a team. I’m really looking forward to Austin and Mexico, our two home races.
“Austin for the team, and Mexico will be particularly special for me, racing in front of my home crowd and reaching 300 grands prix. It’s going to be a very special weekend.”
Cadillac is still searching for its first championship points in its debut Formula 1 season, making both the sporting and commercial visibility of the Austin weekend critical for the American outfit.
Why This Matters
The Tommy Hilfiger x Cadillac F1 city series illustrates the accelerating intersection of luxury fashion and Formula 1 as the sport continues its commercial expansion in North America. With the United States now hosting multiple Grands Prix per season and audiences growing rapidly — particularly among younger, lifestyle-oriented fans — fashion collaborations tied to specific race locations are emerging as a meaningful revenue and brand-building channel for F1 teams. For Cadillac specifically, whose debut season has yet to yield a points finish, strong off-track identity through partnerships with globally recognized brands like Tommy Hilfiger helps establish the team’s commercial credibility while the engineering side continues to develop. The planned Las Vegas drop in November suggests both parties intend to see the city series through the full North American leg of the calendar, with potential for the format to expand further in future seasons.
Frequently Asked Questions
Where can I buy the Tommy Hilfiger x Cadillac F1 Austin collection?
The Tommy Hilfiger x Cadillac Formula 1 Team Austin collection went on sale earlier this week. Interested buyers should check Tommy Hilfiger’s official website and authorized retail channels for availability and pricing details.
What pieces are included in the Austin collection?
The collection comprises five items: a men’s light-wash denim trucker jacket, a women’s silver foil-coated denim vest, a T-shirt, a tank top, and a denim cap. All pieces feature chrome detailing and a chevron-shaped American flag in Tommy Hilfiger’s red, white, and blue color palette.
How many points has Cadillac scored in its debut F1 season so far?
As of the time of reporting, Cadillac has not yet scored any championship points in its debut Formula 1 season. Sergio Perez noted after the Singapore Grand Prix that the team is still approximately one to one-and-a-half seconds off the pace of the cars ahead of them in the competitive order.
