- The Aston Martin Aramco Formula One Team has unveiled a collaborative luxury stationery and travel collection with British heritage brand Smythson.
- Product pricing spans from £14 for a car-themed birthday card to £595 for a premium small leather laptop case.
- Key items include the £295 Soho Circuit Journal, tailored for motorsport enthusiasts to document the Formula 1 season trackside.
Following a recent announcement concerning its padel partnership, the Aston Martin Aramco Formula One Team has officially rolled out an exclusive collection of luxury stationery, leather accessories, and travel goods created in collaboration with historic Bond Street brand Smythson. The collection balances entry-level keepsakes with ultra-premium accessories, carrying price tags that range from £14 for a car-themed birthday card up to £595 for a small laptop case.
Although the retail lineup went live this month, the commercial relationship was originally unveiled in May ahead of the Monaco Grand Prix. At the time of its inception, Smythson highlighted the joint philosophy underpinning the venture: “Rooted in British heritage and unrivalled craftsmanship, this collection brings together Smythson and Aston Martin Aramco Formula One Team,”
Smythson said.
Inside the Smythson x Aston Martin F1 Collection
Designed through a direct creative partnership between Smythson’s in-house design studio and the Aston Martin F1 organization, the lineup is crafted to engage both traditional luxury shoppers and Formula 1 supporters. The items feature high-end materials tailored for life on the move, reflecting the globe-trotting nature of Grand Prix racing.
A standout piece in the curated catalogue is the Soho Circuit Journal, priced at £295. Structured to function as an insider guide across the expansive F1 calendar, the journal features exclusive behind-the-scenes content directly from the Silverstone-based team, paired with dedicated notation space enabling owners to document race weekends throughout the championship. Smythson has characterized the bespoke piece as “the ultimate trackside companion”
—arriving just in time for fans traveling to Austin for the United States Grand Prix.
Product Lineup and Pricing Overview
The complete collection features a diverse spread of paper stationery, small leather goods, and travel luggage accessories, priced as follows:
- Car birthday card: £14
- Correspondence cards: £30
- Panama pocket notebook: £85
- Keyring with leather strap: £95
- Large flat card holder: £195
- Soho notebook (mid size): £210
- Sunglasses case: £210
- Passport sleeve: £215
- Soho Circuit Journal: £295
- Multi-zip case: £315
- Washbag with double zip: £525
- Small laptop case: £595
Why This Matters
This merchandise collaboration reflects the ongoing commercial convergence between elite motorsport and heritage lifestyle houses. By partnering with Smythson, Aston Martin F1 reinforces its prestige brand image off the circuit, offering tailored lifestyle touchpoints that transcend typical team apparel.
When the venture was introduced, Matthew Chapman, Aston Martin’s head of licensing and merchandise, said: “We are proud to bring this collaboration to life with such an iconic British brand like Smythson.”
Samantha Dobbie, Smythson’s marketing and communications director, added: “This collaboration demonstrates the power of bringing together two of Britain’s most iconic luxury brands.”
Frequently Asked Questions
Where and when was the Aston Martin and Smythson partnership first announced?
The collaboration between Smythson and the Aston Martin Aramco Formula One Team was initially announced in May ahead of the Monaco Grand Prix, prior to the collection officially going live for purchase this month.
What is the most expensive item in the collection?
The highest-priced offering in the collaborative range is the small laptop case, which retails for £595, followed by the double-zip washbag at £525.
What unique features are included in the Soho Circuit Journal?
Priced at £295, the Soho Circuit Journal includes behind-the-scenes material from the Aston Martin Aramco Formula One Team, an integrated guide to the race calendar, and dedicated space for owners to log and record race action across the season.
