Key Highlights
- Alicia Keys collected a customized Mercedes-AMG G 63 with 585 horsepower from the brand’s Manufaktur division.
- The SUV features a deep Manufaktur green exterior, chrome detailing, 22-inch forged wheels and cognac-colored leather seats.
- Keys and Mercedes-Benz have collaborated on vehicle launches, global ambassador work and artist development initiatives.
Alicia Keys receives a customized Mercedes-AMG G 63
Mercedes-Benz is widely recognized as “the brand of the star”, but high-profile clients such as Alicia Keys have helped turn it into “the brand of the stars”. The American singer and producer recently visited Mercedes-Benz Manufaktur to collect her latest vehicle: a highly customized Mercedes-AMG G 63 producing 585 horsepower.
Keys selected a distinctive combination of materials and colors for the luxury off-road SUV. The exterior is finished in a deep Manufaktur green and complemented by a prominent chrome front bumper. The vehicle also carries 22-inch forged wheels with a five-hole design, while the cabin combines black leather with a second color used for the seats.
“I like this very deep green, because it is powerful, attractive, and strong. And it goes very well with the cognac-colored leather seats,” Alicia Keys explains. The interior includes another personal detail: the words Sun Goddess (“Diosa del Sol”) are engraved on the grab handle in front of the passenger. Mercedes-Benz offers this type of personalization on its most exclusive G-Class models, although Keys has not disclosed the precise meaning behind the inscription.
585-horsepower G 63 combines luxury with off-road capability
Beyond its bespoke appearance, Alicia Keys’ Mercedes-AMG G 63 is a high-performance SUV built for demanding terrain. The G-Class remains among the few vehicles on the market that combine serious off-road ability with the luxury and road presence associated with a premium performance model.
Power comes from a twin-turbocharged V8 engine delivering 585 horsepower. The vehicle’s final price depends on its selected options and customization details. In Spain, the Mercedes-AMG G 63 starts at nearly 250,000 euros, meaning the completed bill for Keys’ specially configured example will be considerably higher.
Alicia Keys and Mercedes-Benz have collaborated since 2013
The relationship between Alicia Keys and the Stuttgart-based automaker extends beyond her new G 63. Their connection began in 2013, when Keys performed at the world premiere of the Mercedes-Benz S-Class, the company’s flagship luxury sedan and a key symbol of the brand.
When the next-generation S-Class arrived seven years later, Keys had taken on a more prominent role, appearing as the leading figure in its launch campaign alongside Lewis Hamilton. In the following year, she also led the unveiling of the Mercedes-Benz EQS, the electric counterpart to the S-Class, by then serving as Mercedes-Benz’s global ambassador.
The partnership has also included projects outside traditional vehicle advertising. Alicia Keys and Mercedes-Benz have developed artist-promotion initiatives, including She”s Mercedes in 2022, which focused on women, and The Table in 2024, a program intended to discover young talent.
Why This Matters
Alicia Keys’ customized Mercedes-AMG G 63 illustrates how Mercedes-Benz uses Manufaktur personalization and cultural partnerships to position the G-Class beyond its core performance and off-road credentials. The vehicle connects bespoke design, high-output engineering and celebrity visibility in a single product, while the broader collaboration shows how the automaker has used music, vehicle launches and artist development to strengthen its global brand identity.
Frequently Asked Questions
What Mercedes-Benz did Alicia Keys receive?
Alicia Keys received a customized Mercedes-AMG G 63 from Mercedes-Benz Manufaktur.
What are the main features of Alicia Keys’ G 63?
The SUV has a deep Manufaktur green exterior, a chrome front bumper, 22-inch forged wheels, cognac-colored leather seats and a 585-horsepower twin-turbo V8 engine. Its passenger-side grab handle is engraved with Sun Goddess (“Diosa del Sol”).
How long have Alicia Keys and Mercedes-Benz worked together?
Their relationship dates to 2013, when Keys performed at the world premiere of the Mercedes-Benz S-Class. She later appeared in the next-generation S-Class launch campaign, became a global ambassador and participated in the unveiling of the Mercedes-Benz EQS.
