World football association is considering introducing a FIFA coin for global fan engagement
- FIFA President Gianni Infantino announced plans for a FIFA coin to improve fans’ commitment worldwide through blockchain technology.
- FIFA is open to cooperation with partners to develop the FIFA coin-there is no details on functionality and market use.
FIFA President Gianni Infantino recently made a surprising unveiling. At the crypto summit in the White House, he revealed that the FIFA die Development of an official crypto assets called “FIFA-Coin” consider.
Various parties, especially the football community and crypto-Aficionados, immediately showed great interest in this announcement. If this project is realized, FIFA could be one of the largest sports leagues that are followed by the blockchain industry.
Gianni Infantino, president of the International Football Federation (FIFA), has said that the organization may develop its own cryptocurrency token. Infantino said FIFA is very interested in developing a FIFA token while attending President Trump’s White House Crypto Summit on…
— Wu Blockchain (@WuBlockchain) March 9, 2025
FIFA vision: fans reach like never before
According to Infantino, FIFA wants to improve contact with its five billion fans worldwide. Blockchain technology enables more fans to participate. Imagine that a fan could have a FIFA token that enables exclusive access to various events, fan articles or even direct encounters with the players.
This concept is not just a imagination. While other leagues and clubs have already researched this technology, FIFA does not seem to be left behind.
Nevertheless, there are still many open questions. Can this token be exchanged on the free market or does it only serve as a loyalty bonus system? FIFA has not yet announced the technical details. However, Infantino clearly emphasized that his party is quite willing to work with various partners to realize this project.
Donald Trump: The value of the FIFA coins could surpass the FIFA itself
US President Donald Trump also commented on the same opportunity. He explained that the “FIFA Coin” could be a wealth that has a greater value than FIFA itself. Even if this sounds extreme, in view of the increase in digital assets, it has not been unthinkable in recent years that this token could significantly influence the financial ecosystem of sport.
Conversely, the market reacted quite quickly to this conversation. After Infantino’s unveiling, a token called “FIFA” appeared, the price of which increase up to 357,000 % within a day.
It should therefore be mentioned that this token has no official connection to FIFA. This reminds us that investors should exercise caution before entering the cryptoma market, since it is sometimes full of speculation.
Football and crypto: a growing trend
Not only FIFA is one of the football organizations that begin to deal with cryptocurrencies. In February, Tether, the StableCoin issuer from USDT, bought 5 % of the Juventus shares for around 50 million euros according to CNF. This step shows that the football industry begins to think about synergies with blockchain technology.
This pattern also followed Cameron and Tyler Winklevoss, who are known for their role in building Facebook. In February 2025, they invested £ 3.5 million of 45 % of Real Bedford FC, a non-League club in England.
Their goal is to bring the team from the eighth league into the Premier League. They have established a close relationship with the association’s chairman, which is also a crypto podist.
In cooperation with the global trading platform for digital assets Coinw, Laliga also went to the crypto sector in Spain. Through several interactive events for fans, such as exclusive rewards and blockchain reconnaissance campaigns, this cooperation is intended to combine the crypto ecosystem with football fun.
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