- A new VISA pilot enables stablecoin payouts directly to digital wallets.
- The target group is creative people and other freelancers and self-employed people.
VISA is taking another step to make payments more convenient. During the Web Summit quit the Pursue a pilot project anwhich will allow payments to be made directly to stablecoin wallets.
With VISA-Direct, companies can still Fund payouts in fiat currency, while recipients fund in USD-backed stablecoins How USDC receive.
Die Innovation aims to make global payments faster, cheaper and more comprehensive, especially for creatives and other self-employed people who often have to wait to receive international payments.
In countries with unstable currencies and limited banking systems can the opportunity to receive stable money, financial access considerably improve.
Chris Newkirk, President of Commercial and Money Movement Solutions at VISA, explained that the initiative is about creating universal access to money transfers in minutes, enabling creatives, freelancers and businesses to reach markets without financial delays or barriers.
Creative industries as the main target group
The modern creative economy has changed the way funds are received and processed worldwide. According to the VISA 2025 Creator Economy Report, 57% of content creators want instant payments as the main reason for choosing digital tools.
The instant payment service is now seen as a necessity if smooth flow and continuity is to be achieved, even by those managing various income streams.
VISA’s blockchain-based pilot project finds too one time instead ofinvolving a growing number of payment service providers digital Systeme introducesto customers worldwide to reward.
Through this service can Freelancer nun directly on their earnings in a blockchain wallet access and the middlemen and banks evadetheir use to delays and additional costs led.
VISA stablecoin strategy goes beyond companies
VISA has already tested other stablecoin technologies. At the SIBOS conference last September, Visa announced a new payments pilot the allows companies to make payments in advance with Funding stablecoins instead of fiat currency.
The new innovation sets this process nun right up to the end users fort, d.h. Freelancers, clients and creatives who nun be able to become to receive payments directly in stablecoins, as opposed to Bank accounts or cards.
Every payment will be made recorded on the blockchain in order to Traceability and transparency to ensure. The pilot program is initially running in the USA, but will expanded in the second half of 2026 due to the development of the general conditions.
VISA believes this innovation will attract global companies, marketplaces and gig economies that require faster transaction times need .
Customers will be able to use a financial system that operates 24/7, giving them the flexibility to hold, spend or exchange their stablecoins whenever they want.
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