VeChain and sportswear manufacturer Lululemon are taking action against product piracy
- VeChain is partnering with Lululemon in China to combat ever-increasing product piracy using the ToolChain platform.
- In the future, NFC/QR codes will be used to enable retailers and buyers to check the authenticity of a product
VeChain is one of the pioneers in the development of applications for the “real economy”. Now VeChain has another partnership announcedthis time with the Chinese branch of the Canadian sportswear manufacturer Lululemon.
Since VeChain launched eight years ago, the blockchain-as-a-service project “VeChain ToolChain” has acquired over 300 customers worldwide in the luxury goods, food safety and logistics industries.
— VeChain (@vechainofficial) October 23, 2025
The new collaboration with Lululemon, a strong player in the sportswear industry, shows VeChain’s growing influence in the retail and lifestyle sectors.
The VeChain ToolChain platform allows Lululemon to leverage blockchain technology to prove the authenticity of its products and detect counterfeits. For this purpose, the products are provided with NFC chips, QR codes or RFID labels, which are not always immediately recognizable. This allows retailers and buyers to track the history of products.
VeChain’s technology creates a permanent, secure record of information so that every data entry or transaction is tamper-proof. This is unavoidable in China because product piracy is a major problem for international brands that need to protect their reputation and ensure that customers get genuine products. In fact, China is the global center for counterfeit products, which are channeled into the world market from there. Sunny Lu, CEO of VeChain, says:
“Authenticity and trust are fundamental in today’s retail environment, With VeChain ToolChain, customers can protect their brands and provide greater value to their customers by ensuring that every product they purchase is verifiable and authentic, and by reducing fraud in the after-sales market.”
Similar collaborations
VeChain already has numerous partners with whom it works together to combat product piracy. Belong to them
- Reebonz: VeChain partners with the Singapore-based online luxury goods marketplace to verify the provenance and authenticity of luxury products so that buyers have the peace of mind that they are purchasing genuine products.
- Givenchy (LVMH Brands): VeChain authenticates luxury goods to protect the high value and brand image of companies like Givenchy and others in this sector.
- D.I.G.: VeChain has partnered to use its bottle-mounted NFC chip technology to validate and trace high-quality wines in China, particularly to combat rampant counterfeiting in that market.
- Walmart China: Walmart is collaborating with VeChain to develop blockchain tracking for groceries with the goals of traceability, transparency and ensuring product quality.
Market reaction: price rises
The VeChain token VET is currently doing very well in the market. At press time, the price stood at $0.01726, having gained 5.82% in the past week.
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