
Die Study The Stuttgart Stock Exchange comes to the conclusion that there are clear differentiations in relation to Bitcoin and cryptocurrencies, particularly based on educational qualifications and income level.
While every second person with a high school diploma is familiar with the German financial industry, only 33 percent of those surveyed without a high school diploma are familiar with it. The gap in income becomes even more drastic:
Among high earners, 55 percent trust the financial market, while among people with lower incomes it is only 21 percent. However, KL could close the trust gap: those under 40 already regularly use Kl tools for their financial education.
50 percent of 19 to 29 year olds see Kl as an important factor in financial decisions – among those over 60 the figure is only 12 percent.
For investors under the age of 39, crypto has already overtaken gold as a diversification tool: among 18 to 29 year olds, 24 percent are invested in crypto – mostly Bitcoin – but only 22 percent are invested in precious metals.
The ratio is even clearer among 30 to 39 year olds: 27 percent crypto versus 24 percent gold investments. From the age of 40, the relationship reverses again.
Perhaps the most surprising finding of the study: Crypto is increasingly being viewed as a retirement planning component. 48 percent of all respondents invested in cryptocurrencies see them as a long-term investment for retirement provision – only 37 percent use crypto primarily for short-term trading.
54 percent hope for a long-term increase in value, 38 percent explicitly state that their crypto investment is for retirement provision. The image of cryptocurrencies has changed fundamentally, from a speculative object to a strategic portfolio.
Blockchain technologies are becoming suitable for the masses. Almost half of Germans assume that cryptocurrencies and blockchain technologies will be part of our everyday lives in five to ten years. This expectation is particularly clear among younger generations: 67 percent of 19 to 29 year olds and 63 percent of 30 to 39 year olds expect this; among 60 to 70 year olds it is only 23 percent.
Applications include pay-per-use models via blockchain – such as usage-based billing via smart contracts – cryptocurrencies as a means of payment in restaurants and online shops, as well as the tokenization of assets such as works of art or real estate, which makes even the smallest shares tradable.
The study on this report was carried out by the market research institute Marketagent on behalf of BISON. The study is based on 2,000 online surveys with people between the ages of 18 and 70. The sample is representative of the German population. The survey period extended from August 29, 2025 to September 11, 2025.
BISON is the Boerse Stuttgart Group’s award-winning crypto trading platform for private investors and offers reputable, fully regulated and user-friendly access to more than 50 cryptocurrencies and 2,500 securities.
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