Social media traffic proves: Interest in RWA tokenization is growing strongly again
- Number of social media mentions from Link, Avax, Vet, Inj and Hbar has risen sharply-interest in RWA tokenization is back.
- Lunarcrush also reported a high increase in the mentions of large RWA projects.
Social activity in the Real World Assets (RWA) sparkling wine increases again after a phase of stagnation. The increase goes hand in hand with a new interest of investors in tokenized assets, such as government bonds and real estate. The trend is led by Link, Avax, Vet, Inj and Hbar, all of which have an increased online engagement.
The increase in social media mentions proves new interest in the RWA sector
Lunarcrush’s data show that Chainlink ($ Link) leads the sector with 8.26,000 social mentions, which corresponds to an increase of 2.27,000. Avalanche ($ AVAX) follows closely behind with 5.09,000 (2.23,000) and injective ($ inj) with 4.69,000 (1.93,000) mentions. VECHAIN ($ VET) and Hedera ($ hbar) also recorded strong numbers with 4.48k and 4.33k, with a plus of 1.95k or 1.75k.
Other trend tokens were ZBCN, Quant ($ QNT), Internet Computer ($ ICP), Ondo ($ ondo), and Algorand ($ algo).
After a social cooldown in the real-world asset (RWA) crypto sector, we’re now seeing a broad uptick in social activity across the board. For the first time in a while, all major RWA tokens are showing accelerating social mentions.
Top coins by mentions:$LINK – 8.26k (+2.27K) … pic.twitter.com/bdTRiQAkHw
— LunarCrush.com Social Data (@LunarCrush) June 5, 2025
According to Lunarcrush, this is the first time in several months that all important Real World asset token at the same time has increased engagement. The trend indicates a new wave of the investor interest, which is driven by market developments and regulatory clarity.
Due to their ability to bring traditional financial instruments on blockchain platforms, RWAs have gained in traction. This includes tokenized private loans and US state bonds, which now represent the largest risk-weighted assets (RWA).
A Report by Binance Research According to the RWA market of $ 8.6 billion at the beginning of 2025, the RWA market grew to over $ 23 billion in the first half of the year-an increase of more than 260 %.
Market development corresponds to growth
Data from Co ringecko show that the market capitalization of RWA is $ 37.5 billion, despite a decline of -5.4 % in the last 24 hours. The 24-hour trading volume was $ 2.75 billion, which underlines the persistent activity of investors. The price movements in the most important RWA-Tokens Were moderate this week, but positive.
Chainlink ($ Link), the most frequently mentioned token, was traded at $ 13.20 and has recorded an increase of 4.3 % in the last 24 hours and an increase of 8.8 % last week. Injective ($ inj) recorded a weekly increase of 17.8 % and was traded at $ 11.75, while Algorand ($ ALGO) rose by 7.6 % to $ 0.1862 a week. Ondo Finance ($ ondo), with a weekly increase of 7.2%, was traded at $ 0.8015 and was in 49th place after market capitalization.
Quant ($ QNT) has recorded an increase of 2.7 % in the past seven days and noted at $ 112.93. Internet Computer ($ ICP) was not listed in the market numbers, but also recorded a significant increase in social mentions. In the meantime, projects such as Ondo and Algorand attract attention due to their strong performance and their benefits in the RWA infrastructure ecosystem.
Ecoreal Estate, Hash and Ugold Inc. were among the percentage leaders. Your increase indicates a broader interest in RWA projects that goes beyond the most commonly discussed names. As was emphasized in our previous article, corporate investors are increasingly examining RWA engagements as a means of diversifying their blockchain portfolios.
Pragmatic regulation and institutional dynamics increase growth
The latest upswing in the RWA activities comes with the consolidation of the regulatory framework. According to a study by Binance Research, the clarity of the regulations has developed into an important catalyst for acceptance. The report also notes that tokenized private loans make up 58 % of the current RWA market, while tokenized Treasury Assets cover 34 %.
On May 29, the US stock exchange supervision SEC published updated guidelines for the use of cryptocurrencies. This step was interpreted by voices from the industry as a step towards a more predictable regulation. Alison Mangiero from Crypto Council for Innovation commented that the update signals more sensible rules for the use of cryptocurrencies and continues to open the door for institutional participation.
In the meantime, the industry is waiting for the Senate to coordinate the Guiding and Establishing National Innovation for Us StableCoins (Genius) Act. If the law is adopted, it will determine clear rules for the conservation of stable coins that play a crucial role in many RWA systems.
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