- The Nubank divides Ada, Near, Atom and Algo into their offer to operate 100 million users and to improve crypto access in Latin America.
- The expansion particularly promotes AdA’s acceptance in the increasing Brazilian Fintech competition.
Based on the earlier reporting of Crypto News Flash about Brazilian Nubank, which offers crypto services for more than 50 million customers and is planning to expand in Latin America, the digital bank, which is supported by Warren Buffett’s Berkshire Hathaway, has significantly expanded its crypto offers.
From March 25, 2025, the users of Nubank Cripto can be loud Ainvest Now deal with Cardano (ADA), Near Protocol (Near), Cosmos (atom) and Algorand (Algo). This increases the number of supported digital assets to 20th Thomaz Fortes, Executive Director of the Department of Cryptocurrencies and Virtual assets from Nubank, commented:
“The range of new coins reflects our commitment to offer a diversified crypto portfolio that is tailored to the needs of our customers. We will further expand our selection of tokens in the course of the year, always with a careful analysis of the options.”
Strategic expansion of the crypto offer
This latest addition underlines the Nubank mission to democratize access to digital assets throughout Brazil. The admission of ADA, Near, Atom and Algo offers users a broader commitment in various blockchain ecosystems that range from defi to interoperable networks.
Ainvest found that by taking these tokens, Nubank offers its 100 million customers in Brazil more diverse investment options in the developing area of digital assets.
Impressive growth and competitive position
The Nubank’s entry into the cryptomarkt has led to a rapid growth. The bank’s turnover climbed from $ 245 million in the first quarter of 2021 to almost $ 3 billion by the end of 2024, driven by increasing acceptance and user growth.
Since the competition in Brazil intensifies-where actors such as Binance and revolut expand their crypto presence-the timely admission of ADA and others is seen as a strategic step to claim market leadership.
In particular, the admission of Cardano (ADA) could promote the acceptance and liquidity of the token across Latin America, a region with growing crypto interest.
Current Markt-Spotlight
At the time of the creation of this article, Cardano (ADA) is traded at $ 0.7480, which reflects an increase of 1.84% in the past few days and 5.80% last week, according to Coin Market Cap. See ADA price diagram below:
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