Motivation project with the future: Vechain and Cleanify advertise volunteers to clean up urban habitats
- Veakain and Cleanify document city cleaners via blockchain and reward volunteers with B3TR token.
- The clean-up campaigns are expanded to Japan and Nigeria and increase the global use of web3 tools in sustainability measures.
A joint action by Vechain and Cleanify Japan mobilized 47 volunteers for a large -scale street cleaning campaign in Osaka, with each activity being documented by blockchain. The event was launched in early June to promote environmental responsibility and civic engagement.
The volunteers collected garbage all over the city, including cigarette buttocks, cans, masks and plastic bottles. At the same time, the results of the cleanup were documented on the chain.
Konichiwa Osaka!
a huge shoutout to the 47 volunteers from @cleanify_japan showed up to clean the streets with team @vechainofficial
Japan is generally really clean but we managed to pick up cigarette butts, masks, drink cans, bottles, unwanted brollies… amazing morning… pic.twitter.com/CzIjuwRYn6– Sarah ⓥ (@sarah_nabaa) June 12, 2025
B3TR tokens were used for the campaign, which were output via the Vebetterdao platform. These tokens are usually given to people who take part in verified sustainability activities such as cleansing and recycling. Thanks to this mechanism, the project not only promotes civic engagement, but also introduces a reward system that supports recurring commitment. Blockchain technology is used to verify the participation and document the results. This ensures that every act of service is understandable and contributes to long -term knowledge about waste management.
Planned events in Japan and Nigeria
After the event in Osaka A number of new clean -up campaigns in several cities confirmed. The activities planned for June 14 will take place in Niigata, Sapporo, Toyooka and Omuta.
Further clean -up campaigns are expected for June 15 in Kitami and for June 17th in Shibuya. The initiative also extends beyond Japan. A similar campaign in Uyo, Nigeria, is planned for August 12, which underlines the global dimension of the project.
The role of Cleanify at these events continues to concentrate on the coordination of volunteers and the integration of blockchain-based tools for monitoring and rewarding activities. According to previous reports, the organization also pursues further goals, including incentives for recycling and reuse of the collected waste.
Cultural norms as the key to clean cities in Japan
In his comment on the Osaka Initiative, Vechain CEO Sunny LU paid tribute to the cultural context, which is consistently clean of the city behind Japan. He explained that the pronounced public awareness and early education for cleanliness in Japan had a permanent influence.
In his view, the cleaning campaign in Osaka offered an insight into how community -based responsibility can be scaled in combination with technological tools. LU found that the willingness of people of all ages reflects a common understanding of civil duty and environmental protection.
The use of blockchain in campaigns with a social effect continues to gain traction. In the case of Cleanify and Vechain, the on-chain detection offers verifiable records on the activities of volunteers and helps to protect transparency in the distribution of rewards.
The B3TR-tokens used in the program are not traded, but deserved, which prefers behavioral changes towards financial profits. The organizers believe that this approach strengthens the trust of the participants and promotes long -term commitment in the community.
As part of another sustainability initiative, about which CNF reported, Vechain has received a partnership with 4ocean to combat sea pollution. The goal is to remove more than £ 300,000 plastic from the global waters, with 4ocean already recovering £ 40 million. Cooperation is highlighting the more comprehensive environmental problems associated with plastic waste, because the latest estimates are over £ 440 million plastic annually.
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