- Crypto payments in the EU rise sharply, with 70% being spent on food and drinks in retail.
- The average crypto payment amount is $ 8.36, according to this, it is overwhelming.
EU consumers are increasingly using cryptocurrency for everyday purchases, with food including drinks. A report by Oobit, one Platform for crypto payments shows that 70% of the crypto payments within the EU flow into this-albeit very large-segment.
Food and drink retailers lead when paying with crypto
The report shows that cryptocurrency payments are often used for small and frequent purchases, the average transaction is $ 8.36. Consumers mainly spend their digital assets in supermarkets, restaurants and cafes, which reflects the increasing integration of cryptocurrencies into daily expenditure habits. The average deposit on crypto platforms is about $ 85, which reinforces the trend towards frequent transactions with low value.
Dealers in the food and retail sector are increasingly accepting cryptocurrencies as a means of payment, which is due to the progress in crypto payment technology. Crypto debit cards and mobile applications simplify transactions and enable consumers to pay directly with digital assets. The introduction of stablecoins, especially USDT, ensures price stability and power cryptocurrencies for everyday purchases more practical.
Legislation has also contributed to the fact that crypto payments are widespread in the EU. The governments issue legal framework conditions that strengthen the trust of consumers and encourage companies to accept digital assets. Stable coins for transactions are still preferred, which guarantees the further growth of crypto payments in retail and food services.
Crypto payments are also increasing in tourism
While retail dominates crypto transactions, another 26% of the Payments in digital currency To the tourism industry. Consumers use cryptocurrencies to book hotels, flights and travel services and benefit from the pace of digital transactions, some of which are even in almost real time.
Companies in the travel sector are increasingly using crypto -friendly payment systems. Airlines, hoteliers and travel agencies recognize the demand for crypto payments and offer more options for owners of digital assets. This shift increases the comfort of the use of cryptocurrencies when booking accommodation and travel.
Regulations around stablecoins could influence the introduction of crypto payments in the tourism sector. With the implementation of the Mica regulations have to adhere to companies that accept USDT and other stable coins. The regulatory environment can influence how the industry integrates digital currencies into its services.
Stable coins drive crypto transactions
Stable coins, especially USDT and USDCremain dominant in crypto payments, with 92% of the transactions in the EU. Consumers prefer stable coins due to their minimal price volatility, which ensures that payments keep their value. This stability makes you a practical alternative to conventional Fiat currencies for everyday and large transactions.
The StableCoin market has experienced considerable growth and rose from a market capitalization of $ 62.8 billion to $ 229.6 billion in 2025 in 2021. Many users rely on stable coins to secure themselves against currency devaluation, especially in developing countries. Companies also prefer stable coins because of their efficiency in the fast and safe handling of transactions.
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