IOTA leadership promises more visibility and adaptation in 2026

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6 Jan 2026 07:28

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IOTA is aiming for mainstream presence and real adoption in 2026, with a focus on cross-border trade.
South Korea is the focus: the foundation and Schiener emphasize cross-border as a bottleneck and are planning more activities on site.

For IOTA, more presence in the mainstream press and a stronger focus on real adoption are the focus for 2026. In particular, the digitalization of cross-border trade should become a core issue.

Visibility and adaptation for IOTA in 2026

The IOTA Foundation writes in the X-Post that South Korea is already a leader in implementing digital customs and paperless trading systems in the areas of logistics, ports, government and finance. From the IOTA Foundation’s perspective, the biggest problem continues to be with cross-border processes:

“However, the biggest bottleneck remains cross-border trade, where international processes are still based on paper and manual trust mechanisms. This is exactly where IOTA and TWIN come in: a neutral public infrastructure that connects these systems openly, securely and globally across borders.”

Against this background, the message from the IOTA Foundation is that 2026 should be seen less as a marketing year and more as an implementation and scaling phase. Stefan, aka “IOTA Penguin”, a person from the IOTA Foundation’s Ecosystem Growth team, writes via X:

“2026 will be a turning point for IOTA. We are sharpening our focus on what actually matters – and what no one else in this space can replicate. We are building infrastructure that solves problems far beyond Web3.”

The core message is clear: unlike other crypto projects (which rent large advertising spaces worldwide and implement other marketing measures on a large scale), it is not about pure self-expression, but rather about visibility in traditional channels in order to make the topic of digital trading processes and trust-minimized interoperability known beyond crypto circles. Stefan therefore explains:

“And the signal is getting louder and louder. We are moving to the fore in the mainstream media, far beyond the crypto scene. This recognition is no coincidence and will continue into the future. What awaits us in 2026 is scaling, relevance and broad acceptance.”

Korea in focus

Co-founder Dominik Schiener also ties the external impact directly to the adoption in 2026. In response to the foundation’s X-Post writes he said in a comment that it was gratifying to see that the “need for a neutral and trustworthy IOTA infrastructure to digitize global trade is increasingly recognized.”

He also emphasizes that although Korea needs little help in the area of digitalization domestically, cross-border trade is still heavily based on paper-based and manual trust mechanisms.

“This is exactly where IOTA comes into play together with TWIN: We provide a neutral public infrastructure to connect these systems across borders in an open, secure and globally interoperable way. This positive response confirms the path we have chosen,” says Schiener.

What is striking is that Schiener does not describe Korea abstractly as a possible partner, but rather as a country in which initial contacts have already been made.

“I’m really looking forward to spending a lot more time in Korea this year and driving IOTA adoption across financial institutions, logistics companies and the government,” reveals Schiener.

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