- Charles Schwab, a US finance service provider with over $ 10.8 trillion dollars TVL, will soon take up direct trade with Bitcoin and Ethereum.
- With this step, you want to regain customers from crypto base such as Coinbase and strengthen Swab’s position in the rapidly growing market for digital assets.
Charles Schwab is now going to the Bitcoin and Ethereum Spot trade and is thus entering the market for private customers.
Rick Wurster, CEO of Charles Schwab, confirmed the upcoming introduction of trade with the two greatest cryptocurrencies in an interview. The company pursues the goal of moving a large part of its customers’ digital assets, which currently hold over $ 25 billion in crypto stocks, to their own platform. Much of these assets are currently still with third -party providers. Wurster:
“Our customers want to bring their cryptocurrencies back to Schwab because they trust us. They want us to manage these assets alongside their other plants.”
The new service should enable investors to optimize their portfolios and to act directly via the Schwab platform. Wurster expects this expansion to accelerate the company’s growth considerably. The ambitions in competition with native crypto platforms are clear:
“If you buy your cryptocurrencies at Coinbase, we would like to see it if you bring you back to Schwab.”
Schwab wants to offer his customers security and familiarity, paired with full access to the cryptoma markets without having to change the platform. Wurster further explained that customers consider more than 20 % of the market for stock exchange -traded crypto products (ETP), but are only kept about 1 to 2 % of their digital assets from Schwab. The majority of their stocks remain with crypto-native platforms. He said:
“You really want to bring it back to Schwab because you trust us. You want us to stand next to your other assets.”
The new service is intended to help customers optimize their portfolios by enabling the direct trade of Bitcoin (BTC) and Ethereum (ETH) within the Schwab platform. Wurster assumes that this step will support the expansion of the company, as he said:
“We assume that we will soon introduce Bitcoin (BTC) and Ether (Eth) so that our customers have access to it. We think this will accelerate our growth. “
General attack on Coinbase – customers should change
As part of the expansion, Schwab wants to compete directly with cryptonative platforms such as Coinbase. Schwab wants to offer its customers security and familiarity as well as full access to the cryptoma markets without having to leave their platform.
JUST IN: $10 trillion Charles Schwab CEO says they will launch Bitcoin trading "sometime soon" and will be competing with Coinbase
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— Bitcoin Magazine (@BitcoinMagazine) July 18, 2025
The regulatory framework conditions were significantly relaxed in early 2025. Rained rules of Federal Reserve, FDIC and OCC, which were introduced after the collapse of FTX, now enable US banks to get more open to the area of digital assets, including custody and trade. Schwab already has Bitcoin and Ether ETFs as well as other crypto-related investment products, combine cryptocurrencies as and traditional assets.
Interest from institutions in crypto is increasing – 83% are planning greater allocation
The institutional demand for digital assets increases in parallel. A report by Coinbase and Ey-Partenon in March showed that 83 % of institutional investors are planning to increase their crypto allocations this year. Investors also show increased interest in options beyond Bitcoin and Ethereum, with assets such as Solana and XRP gain popularity.
According to the same report, a significant percentage of the respondents expect that they will invest at least 5 % of their portfolios in cryptocurrencies by 2025. A report by Fireblocks from May also showed that 90 % of the institutions either use or explore stable coins, with about half of them already using them for payments.
Wurster referred to the growing question of investor and found that the traffic on the Schwab website has risen by 400% this year. He called a planned start date for the Bitcoin Spothandel for April 2026.
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