Gamesquare Holdings, a NASDAQ-noted media and technology company, has approved a treasury project for the use of up to $ 100 million in ETH. The strategy is implemented in several phases and thus pull more ROI out of the Ethereum system.
The strategy focused on ETH will go beyond traditional staking. Among other things, Gamesquare wants to include stablecoins and NFTs in the portfolio and use them in Defi protocols to generate additional income. The decision is followed by a broader institutional trend in which listed companies expand through structured, risky frame works into digital assets.
The board of directors of Nasdaq-listed GameSquare has approved a phased investment of up to $100 million in ETH. GameSquare’s new Ethereum focused treasury vehicle may also incorporate additional yield generating strategies across the Ethereum ecosystem, potentially utilizing…
— Wu Blockchain (@WuBlockchain) July 9, 2025
In order to support the first phase of the Ethereum trasury strategy, Gamesquare has made a public offer of 8,421,054 regular shares at a price of $ 0.95 per share. The transaction is expected to bring in a gross proceeds of around $ 8 million, which is primarily used to finance ETH acquisitions and associated activities.
Lucid Capital Markets acts as the sole book running manager. The offer includes a 45-day option for the underwriter to acquire a further 1,263,157 shares on the same conditions. The transaction is expected to be completed on or around July 9, 2025, subject to the usual final conditions.
The offer was carried out as part of a shelf registration, which was submitted to the US Securities and Exchange Commission on March 4, 2025 and declared effective on June 4th. The final prospectus documents are submitted to the SEC and made available to investors.
Die ETH-Investitionsstrategievon GameSquare is supported by a strong partnership with Dialectic, a crypto capital management company that is known for its risk-led defi products. The company will provide capital through its Medici platform that uses machine learning, automatic return optimization and multi-layered risk controls in order to achieve desired annual returns between 8% and 14%.
This return forecast far exceeds the current ETH benchmark of about 3 to 4 % and reflects the company’s goal of opening up more demanding on-chain options. The Medici platform was used in a series of defi protocols, whereby the systems are designed to optimize the capital allocation and at the same time minimize drawdowns and volatility.
Gamesquare stated that his treasury vehicle can change to include a dynamic engagement in Ethereum-based instruments, including NFT-based loan strategies and stable co-liquidity positions, depending on market conditions and platform performance.
According to the Gamesquare leadership, the ETH-focused treasury initiative is part of a more comprehensive capital allocation plan. Depending on the performance results, the income from the ETH strategy for stock returns or internal growth initiatives can be used.
The company emphasized that the gradual use is so that sufficient operating capital is preserved and the risk is managed over time. No fixed schedule was announced for the full use of $ 100 million autorization.
The decision to deal with crypto-assets reflects a broader trend among listed companies that are looking for a commitment to the blockchain-based financial infrastructure.
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