Fanpla AG opens office in Zug: Global development of a blockchain entertainment platform
Zug, Switzerland, November 27, 2025, Chainwire
Fanpla AGa Switzerland-based subsidiary of Fanpla Inc. (Japan), today announced the opening of its new office in Zug. Zug is known worldwide as Crypto Valley. This step is an important milestone on the path to building a sustainable and borderless entertainment economy based on blockchain technology. The new entity will act as the strategic headquarters for Fanpla’s European operations and play a key role in the further growth of the global FPL ecosystem.
Background and purpose
The founding of Fanpla AG is an important initiative to realize a global, decentralized entertainment economy. Using expertise in fan engagement and blockchain technology developed in Japan, Fanpla AG will collaborate with the European crypto ecosystem based in Zug, Switzerland – one of the world’s most trusted and advanced regulatory regions. Through this collaboration, Fanpla AG wants to build a new token-based business model that combines transparency, reliability and innovation and gives artists and fans the opportunity to create value together and share it across borders.
Strategic hub in the global blockchain ecosystem
Establishing a presence in the Swiss Crypto Valley is a central part of Fanpla’s global strategy. The region is internationally known for its clear regulatory framework, high concentration of blockchain expertise and robust financial ecosystem. Fanpla AG wants to use this environment to build a transparent and compliant governance structure that supports its international token ecosystem.
European headquarters for global expansion
Fanpla AG will act as a central hub for Fanpla’s global activities and drive expansion in Europe and beyond.
In Japan, Fanpla Inc., in collaboration with Fanplus Inc., has a community with over 4 million paid fan members and created a digital platform that connects artists and fans. Based on this experience and expertise, Fanpla AG will develop new fan engagement models and digital ecosystems tailored to the European market.
With its in-depth knowledge of the fan business and blockchain technology, Fanpla AG will continue to improve the entertainment experience for a wide audience and promote a truly global fan economy.
Main objectives of the European headquarters
Building a global platform: Localizing the platform for European artists and fans to bring Japanese content and creativity to a global audience while providing a framework for international artists to collaborate with the Japanese market.
Expanding the FPL ecosystem: Developing new partnerships, listings and use cases to expand the usability of FPL across Europe and create a safe and transparent environment for artists and fans to use token-based services. By leveraging Switzerland’s advanced financial and legal infrastructure, Fanpla AG will further strengthen its secure and compliant token economy activities.
Driving innovation: Establishing a local R&D team in Switzerland to lead research, development and market studies, ensuring that the Fanpla ecosystem remains at the forefront of the rapidly evolving entertainment and Web3 industries.
Towards a global entertainment and financial ecosystem
The founding of Fanpla AG is an important milestone for the integration of entertainment and finance through blockchain innovations. By positioning itself in the internationally recognized financial center of Switzerland, Fanpla AG will strengthen the governance and operational infrastructure of the FPL ecosystem, creating an environment in which transparency, trust and shared values between artists and fans can truly thrive. Looking forward, Fanpla AG will continue to advance initiatives in finance, technology and entertainment, support the sustainable development of its token ecosystem and expand opportunities for global participation.
About FPL (Fanpla)
FPL is a digital asset issued on the Polygon blockchain. Following its successful IEO on Coincheck in November 2025, FPL is now available on the Fanpla Market, enabling the purchase of digital assets, the purchase of tickets and access to exclusive fan experiences. As a utility token that connects artists and fans, FPL enables many activities including purchasing NFTs, access to limited content, and fan voting at various events.
Users can find further information at:
- Project page: https://project.fanpla.co.jp/en/
- White Paper: https://project.fanpla.co.jp/en/whitepaper/
About Fanpla AG
Company name: Fanpla AG
Headquarters: Zug, Switzerland
CEO: Masayoshi James Goto
Founded: 2025
Business Activity: Development and operation of blockchain-based entertainment services, applications and digital content platforms that integrate Web3 and fan engagement technologies.
Website: http://fanpla.ch
Contact
Communications Department
Fanpla AG
info@fanpla.ch
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