- Ripple CTO David Schwartz and Cardano founder Charles Hoskinson engaged in playful banter over a photo featuring a provocative Sydney Sweeney billboard during Evernorth’s Nasdaq debut celebrations.
- Evernorth launched publicly under the ticker XRPN with 473 million $XRP held in its treasury and $300 million in gross cash proceeds, marking the milestone by ringing the Nasdaq closing bell on October 14.
- The viral billboard is part of Novig’s controversial “Just Sports” campaign featuring Sydney Sweeney, who has previously faced unauthorized crypto promotions and unsubstantiated Ripple partnership rumors.
Crypto Leaders Joke Over Sydney Sweeney Billboard During Nasdaq Celebration
Prominent figures in the cryptocurrency sector recently brought humor to social media following a major institutional achievement for the $XRP ecosystem. David Schwartz, the co-creator of the XRP Ledger and Chief Technology Officer at Ripple, initially shared a selfie taken in front of an advertisement featuring actress Sydney Sweeney. Not long after, Charles Hoskinson, the founder of Cardano, joined the conversation with a humorous response, stating: “I knew she had $XRP.”
Following the initial social media buzz, Schwartz posted an updated selfie from the exact same location, this time framing the shot around vibrant green billboards specifically commemorating the Nasdaq listing of Evernorth. “Got it this time!”
the XRP Ledger’s co-creator quipped. The playful exchanges between two of the crypto space’s most recognized leaders amused many members of the $XRP community, who quickly joined the discussion online.
Evernorth Marks Public Debut with Substantial $XRP Treasury
The backdrop for Schwartz’s photos holds significant business weight for the digital asset ecosystem. The snapshots were taken around Evernorth’s milestone celebrations as the $XRP treasury company commemorated its entry into the public markets by ringing the Nasdaq closing bell on October 14. Evernorth officially began trading under the ticker symbol XRPN on October 12, entering Wall Street with 473 million $XRP in its treasury and generating $300 million in gross cash proceeds.
The Controversy Surrounding Sydney Sweeney’s Novig Campaign
The billboard initially featured in Schwartz’s post belongs to a provocative promotional effort featuring actress Sydney Sweeney for Novig, a sports-related prediction market platform. The “Just Sports” campaign, which launched on September 9, depicted Sweeney nearly topless while strategically covering herself with sports gear. The marketing drive sparked considerable public controversy; multiple female athletes publicly voiced frustration regarding what they characterized as overt sexualization in sports advertising, whereas Sweeney’s defenders dismissed the criticisms as baseless.
Sweeney’s name has previously intersected with the cryptocurrency industry under less official circumstances. In July 2024, the actress’s X account was compromised by bad actors to promote a fraudulent Solana-based SWEENEY meme coin. The unauthorized posts deceptively claimed that Sweeney was endorsing the speculative token before the messages were removed. Later, in July 2025, unverified rumors circulated suggesting that Ripple had hired Sweeney to lead an official promotional campaign for $XRP; however, no official announcement regarding such a partnership was ever made.
Why This Matters
The lighthearted exchange between David Schwartz and Charles Hoskinson highlights an intersection between institutional milestones and mainstream pop culture. As digital asset firms such as Evernorth make meaningful inroads into traditional financial markets like the Nasdaq, the public visibility of crypto-backed corporate treasuries continues to rise. At the same time, the ongoing association of high-profile celebrities with cryptocurrency—whether through hacked social channels, unauthorized meme coins, or satirical online exchanges—underscores how quickly digital asset narratives latch onto cultural trends.
Frequently Asked Questions
What company’s Nasdaq debut were David Schwartz and Charles Hoskinson celebrating?
The celebrations centered on Evernorth, an $XRP treasury company that began trading under the ticker XRPN on October 12 with 473 million $XRP in reserve and $300 million in gross proceeds, later ringing the Nasdaq closing bell on October 14.
What was the Sydney Sweeney billboard pictured in the post?
The billboard was part of a controversial “Just Sports” advertising campaign for Novig, a sports prediction market, which debuted on September 9 featuring the actress posing with athletic equipment.
Does Sydney Sweeney have an official partnership with Ripple or $XRP?
No official announcement has ever verified a partnership between Sydney Sweeney and Ripple. While unconfirmed rumors circulated in July 2025 suggesting Ripple had hired her for an $XRP promotional campaign, an official partnership was never announced, and her prior crypto connection was the result of an unauthorized account hack in July 2024.
