- According to analysts, Ripple could pass to an XRP-centered treasury model that reflects the strategy of Microstrategy’s strategy focused on Bitcoin.
- Ripple’s partnership with BNY Mellon and the expansion of RLUSD signal a move towards institutional acceptance and increased benefits of XRP.
Ripple’s latest steps have re-losing the discussion about a possible swivel towards a treasury unit focused on XRP. Analysts make comparisons with the conversion of Microstrategy into a Bitcoin-centered holding company.
With 44.8 billion XRP – $ 100 billion – Ripple can now change his business model in the pocket. The question is whether Ripple become a vehicle from a payment infrastructure companycanthat offers indirect engagement in XRP via shares.
According to analysts, Ripple can resolve operative functions and keep XRP as the primary asset. This is similar to the Microstrategy approach focused on Bitcoin, in which the company’s evaluation is bound directly to the price of XRP. This will attract stock investors who want regulated engagement in digital assets without keeping the tokens themselves.
Institutional integration is driving XRP-focused strategy
Ripple’s partnership with Bny Mellon is a big step towards institutional integration of digital assets. On July 1, 2025, Ripple Bny Mellon appointed his RLUSD stable reserves as the main driver.
I wonder if in 12 months, people will call Ripple an XRP treasury company.
— Hunter Horsley (@HHorsley) July 10, 2025
How In our recent reportingmentioned the RLUSD now has more than $ 500 million in circulation and is coupled to the USD and secured by assets from the 240 -year -old custodian bank. The announcement strengthened the trust of the market, and XRP rose by $ 2.15 to $ 2.40 in the following days.
Ripple plans to advance the introduction of RLUSD on both Ethereum and the XRP Ledger (XRPL), although according to Defillama, 87 % of the activities are currently taking place on Ethereum. Ripple, RLUSD transactions, hopes to make it faster and cheaper with plans to bring smart contracts to the XRPL MINNET. Analysts believe that the increase in the Rlusd on XRPl the XRP will make a bridge asset and payment token.
Crypto Eri, a well -known analyst, said that Ripple’s long-term plan requires patience from XRP investors. The company’s decision to bring smart contracts on XRPL will position RLUSD as a stronger competitor to existing Ethereum-based stable coins. According to Eri, this should The relevance of XRP In the broader ecosystemconsolidate .
Analysts see the year 2025 as the linchpin for Ripple and XRP
Bitwise CEO Hunter Horsley recently said that 2025 could be a turning point for cryptocurrencies, especially with regard to clear regulation in the United States. In a CNBC interview, Horsley said that legislators and regulatory authorities begin to take a more constructive view of digital assets.
It compared the current state of cryptocurrencies with the introduction of the iPhone, which initially met with skepticism, but was later accepted by the companies. Horsley triggered a controversy when he said that Ripple will soon be an “XRP financial company”. Some agreed, others said it was too early or too much hype.
Horsley also said beforehand that he prefers a pure Bitcoin reserve for the US crypto reserve plan, the XRP.
Nevertheless, the steps of the company towards institutional takeover – in particular the partnership with BNY Mellon – signal a shift in the perception of the role of XRP on the market.
In the meantime hat The price development of XRP the attention of the technical analysts attracted. The asset recently broke out of an inverted head shoulder pattern at $ 2.30, which is now a critical support brand.
Mikybull Crypto Fixed that XRP also broke out on a three-day chart over a triangle, which was increasingly descending. He forecast A short -term price target of $ 2.87 and a long -term goal of $ 3.72 to August – a possible increase of 55 % compared to the current level.
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