Bitget Wallet launches new brand identity and “Crypto for Everyone” movement

• Bitget Wallet presents new design and 1 million-$-campaign to bring cryptocurrencies worldwide to everyday life.

• Bitget Wallet has exceeded 80 million users worldwide and thus achieved an important milestone in the seventh year of its existence.

Bitget Wallet has presented a new brand identity that reflects its development into a crypto wallet with comprehensive service for everyday use. With over 80 million users, Bitget Wallet has expanded its offer beyond trading and earns strategically to Onchain Discovery and global payments.

A new brand identity

Bitget Wallets Rebranding focuses on making cryptocurrencies easier and more practical for everyday use. In addition to a new logo that symbolizes simplicity and alignment, the app has introduced a slimmer, user -friendly interface to make crypto more intuitive for everyone. The wallet is based on four core functions – Trading, Earn, Pay und Discover – and enables users to track market trends, to discover new tokens and to trade with one click over more than 130 blockchains.

A new simple mode is introduced in selected regions that enables users who have no experience with cryptocurrencies yet. In order to support the safe use, it includes protective measures such as real-time risk monitoring and transaction test, which help users move more safely in Onchain finance.

“The role of Wallets continues to develop-from a niche tool to a tool with real benefits for daily needs”, says Alvin can, Coo von Bitget Wallet. “This rebranding is part of a longer -term plan to make crypto accessible to everyone. We are building a future in which the handling of cryptocurrencies feels as simple as the use of Uber or PayPal”, he added.

Die Kampagne “Crypto for everyone”

To celebrate rebranding, Bitget Wallet is under the motto “Crypto for Everyone” and is now part of a wider initiative: the “Crypto for everyone“-M movement. This aims to get the next billion users on board.

This movement, in partnership with leading ecosystem projects, offers over $ 1 million in premiums and invites users to explore the updated platform through interactive actions

The development of Bitget Wallet

Last year, the platform recorded an increase in user numbers by 300 %, whereby the strongest growth in Africa (+959 %), Europe (+367 %) and the Middle East (+350 %) was recorded, since more and more people turn to cryptocurrencies in order to counter inflation, limited bank access and economic instability and to achieve more control over their finances.

Bitget Wallet is one of the first to have an in-app shop introduced, and is still the only large, self-custodial wallet that offers full payment flexibility, including crypto cards, QR code scans and direct purchases. The shop supports over 300 brands from the areas of gaming, mobile, travel and e-commerce and enables crypto payments on Amazon, Google Play, Shopee and others. Regional integrations with national QR payment systems are also underway.

Building on this everyday benefit, the wallet offers earnings functions that enable users to achieve passive income from their crypto balances, and plans to support tokenized real-world assets such as stocks and gold while expanding beyond digital assets.