Bitget strengthens its leadership team with Ignacio Aguirre Franco as its new CMO

• Bitget Ernennt Ignacio Aguirre Franco zum Chief Marketing Officer (CMO).
• The aim is to strengthen global leadership in brand communication and user loyalty.

Extensive experience in tech and fintech

Ignacio has over fifteen years of experience in technology, fintech and blockchain, combining engineering and marketing in his career. Prior to joining Bitget, he held senior positions at Adobe, SAP, Scorechain, and Xapo Bank, where he helped scale global products, strengthen market positioning, and drive user growth.

Ignacio describes himself as a passionate builder, combining the analytical mind of an engineer with the narrative talent of a marketer. He succeeds in translating complex technologies into clear, convincing messages that resonate across cultures.

Its mission: Accelerate the vision of the Universal Exchange (UEX).

At Bitget, Ignacio’s mission is to advance the vision of the Universal Exchange (UEX) by uniting CeFi, DeFi and TradFi in an easily accessible ecosystem for users of all experience levels. He will lead the brand’s global marketing initiatives with a focus on increasing user engagement, improving product storytelling and driving mass adoption of Bitget’s key innovative products, including Onchain, GetAgent and Stock Futures. Its approach focuses on simplifying complex and technical products and introducing creative impulses, while at the same time positioning Bitget as a financial and cultural platform for the next generation of users.

The core of any technology that excels lies in its accessibility and the expanded opportunities it opens up for change and disruption. The financial world has been a fragmented structure for far too long. My mission at Bitget is to break these outdated barriers”said Ignacio Aguirre Franco, CMO of Bitget. “I will ensure that the story of UEX – the future model of finance – reaches billions of people worldwide, making secure access to crypto and RWA a reality for all,” he added.

Ignacio’s arrival follows Bitget’s recent transition into a new era of universal exchange, aimed at deepening Bitget’s global influence and strengthening its reputation for innovation, security and trust. With a goal of reaching 150 million users by 2026 and a growing number of cross-market trading solutions, Bitget is consistently pursuing its long-term vision of an inclusive financial world.