Bitget is launching a new star-studded video series with LaLiga star Julián Álvarez

• Bitget has launched a new three-part promotion with Julián Alvarez, the outstanding player of LALIGA and Atlético de Madrid.
• The videos focus on Bitget Onchain, GetAgent and the vision of the Universal Exchange.

As part of the promotion, Alvarez will demonstrate how strategic thinking in football naturally aligns with Bitget’s “Trade Smarter” vision. The first video, on Bitget Onchain, shows how users can access millions of tokens across multiple blockchains with a single account. AI-controlled onchain signals are used, which help traders to identify new opportunities quickly and clearly.

“LALIGA has always been committed to innovation, and this collaboration with Bitget shows how technology and esports can advance together. We hope this series will delight all LALIGA fans,” said Javier Gurrea-Nozaleda, Director of Sponsorship and Licensing at LALIGA.

Alvarez appears in all three videos, creating a playful yet authentic connection between athletic excellence and intelligent trading execution.

“It was exciting to represent LALIGA in this campaign,” said Alvarez. “Football is all about timing, attention and reading the game, and Bitget brings that same mindset to trading. When you make smart moves at the right moment, you give yourself the best chance of winning.”

Ignacio Aguirre Franco, CMO von Bitgetadded: “Julián brings the perfect mix of strategy and flair. These qualities reflect exactly what Bitget is building: a smarter, more integrated way to trade. Whether onchain, GetAgent or UEX, our goal is to give every user the tools to think and trade like a champion.”

Each video is published with its own landing page that walks users through the key features and new milestones of Bitget’s product ecosystem. The Onchain film launches today, followed by the GetAgent and UEX editions in the coming weeks.

The partnership between Bitget and LALIGA continues to bridge sports and technology, leveraging storytelling, world-class talent and product innovation to better inform global audiences on Web3.