TfL responds to Ricky Gervais sharing controversial ‘banned’ ‘stab vest’ advert on London Underground

Warning: This text accommodates dialogue of suicide which some readers could discover distressing.

Transport for London (TfL) has responded to Ricky Gervais sharing a controversial ‘banned’ advert.

The comic has been ranting on social media that his adverts for Dutch Barn vodka had been ‘rejected’ for the London Underground. Selling his alcohol model, these supposed posters depicted the 64-year-old alongside a collection of effectively, dangerous taglines.

Over current weeks, he’s shared his ‘billboard concepts’ that had been apparently rejected for numerous causes and Gervais has since taken to Instagram to say he was ‘f**king sick and bored with the powers that be banning my f**king billboard and adverts for Dutch Barn’.

He ranted about ‘cowardly f**king c***s about his adverts supposedly being ‘rejected’.

And but, in a little bit of an arguably embarrassing twist, TfL has since debunked that his complaints had something to do with the federal government physique answerable for many of the capital’s transport.

Can’t use this one both. https://t.co/L1xFIWoN8b pic.twitter.com/q2wzRx8d6L

— Ricky Gervais (@rickygervais) October 24, 2025

Ricky Gervais’ advert ‘concepts’

A number of the adverts Gervais claims he got here up with however had been rejected embody: “Someday you’ll be underground for good,” “Dutch Barn, your tube driver’s favorite drink within the morning,” “Welcome to London, don’t overlook your stab vest,” and “Take pleasure in life you’ll be useless quickly.”

With the caption ‘I suppose that is out of the query’, Gervais shared a snap of one other supposed concept that learn: “Don’t leap, you’ll make everybody late for work, you egocentric prick!”

And one person identified within the feedback: “What was that collection you probably did once more about grief and influence on psychological well being?”

Others, nevertheless, responded to the comic’s posts to say ‘by no means change’ as they known as them ‘cowards’ too.



Being ‘rejected’

Ranting about all of it on Instagram, Gervais mentioned: “One which was meant for the tube station simply had me having a drink, and it simply mentioned, ‘in the future you’ll be underground for good’. That was it. They went, ‘no, can’t have that’. As a result of it’d make folks assume as a result of life’s brief, we should always drink to extra. Who’s f**king pondering that?

“Oh my God, cowardly f**king c***s. Do you assume it’s my perspective? However you possibly can’t win, since you’re not allowed to say alcohol’s good for you or it does assume or it makes you’re feeling assured or it makes you’re feeling engaging. Which is ok. I went the opposite manner.”

He then added: “F**ok me, truthfully. So that is what we’re going to do. F**ok ’em. I’m going to promote on to you… Save donkeys, f**ok censors, Dutch Barn.”

I suppose that is out of the query? pic.twitter.com/TxD9xCNBps

— Ricky Gervais (@rickygervais) November 3, 2025

TfL’s response

The transport physique has responded because it mentioned: “These adverts had been by no means referred to TfL or their promoting companions for consideration. Various creatives for Dutch Barn have been accepted and are working on our community.”

LADbible has contacted Gervais’ reps and Dutch Barn for remark.

If you happen to’ve been affected by any of those points and need to converse to somebody in confidence, please don’t endure alone. Name Samaritans at no cost on their nameless 24-hour cellphone line on 116 123 or contact Innocent by visiting their web site https://harmless.org.uk.