Tuesday, 15 Jul 2025

Jeremy Clarkson’s ‘banned Hawkstone advert’ was rejected for identical rule 4 years in the past

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15 Jul 2025 07:58
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3 minutes reading



Jeremy Clarkson has revealed that the brand new advert for his beer model Hawkstone was banned this week, nevertheless, many shall be feeling Déjà vu.

It is because Clarkson, and his Hawkstone Lager model, had an advert rejected for breaching the very same rule in mainly the very same manner 4 years in the past.

When you had missed it, Clarkson’s home-brewed beer model Hawkstone introduced that their newest advert had been rejected by regulators.

While a number of retailers have reported that this was the Promoting Requirements Authority who banned it, the ASA have denied this as they take care of complaints about already aired adverts, not unaired ones.

The advert, which Clarkson claimed was his ‘costliest advert but’ trying to ‘save the British pub’, sees a farmer’s choir singing about how good Hawkstone lager is.

Extra particularly, the farmers repeatedly sing ‘f*ck me it’s good’ with Clarkson ending by saying ‘it’s f*cking good’.



Unsurprisingly, the Clarkson’s Farm host then revealed that it had been prevented from airing as a result of language used.

Posting statements concerning the ‘enjoyable police’, it mustn’t have come as a shock to Clarkson – as a result of he tried to get an advert aired in December of 2021 which was rejected for the very same purpose.

Clarkson took to X, then often called Twitter, to announce that he had an ‘apparently offensive’ advert banned for saying ‘f*ck me it’s good’. That, additionally, was barred from airing by regulators, in keeping with Clarkson.

While it’s doable that he merely thought that he may get away with it this time, it’s undoubtedly peculiar that he has tried to get an advert aired with much more swearing of the very same type 4 years later.

Regardless, the advert has managed to seize headlines after Clarkson introduced its ban.

The TV presenter and farmer launched an announcement following the information, saying: “I’ve made my largest, most heartfelt, and albeit, costliest advert ever, and it’s been banned.”

Clarkson’s earlier advert noticed him explaining the identify Hawkstone then ending by saying ‘f*ck me it is good’ (Hawkstone)

He went on to say that ‘enjoyable police’ in ‘beige places of work’ had determined that the general public couldn’t be trusted to observe it.

He lastly added: “It’s been kicked off the telly, silenced on the radio, and barred from the cinema. Apparently, it’s ‘not compliant’. With what, I do not know. Frequent sense?”

A weblog on Clearcast, the corporate that clears adverts earlier than they air on TV within the UK, means that their function is to ‘assist get adverts on air, and keep there’ and that’s the reason they may forestall searing in adverts.

That is to keep away from ‘potential offence of viewers watching’.

While they may work with adverts the place it’s geared toward particular audiences or is especially related, one imagines {that a} refrain of farmers belting ‘f*ck’ on the high of their lungs was a step too far.

LADbible has contacted Clearcast and Radiocentre, the UK’s pre-air regulators for TV and Radio, for remark.

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