Jeremy Clarkson makes promise for ‘as lengthy he lives’ after shopping for The Farmer’s Canine pub

Jeremy Clarkson has made a severe promise following his new pub opening final yr.

The previous High Gear presenter, 65, renovated The Windmill barn close to Burford and reopened it as The Farmer’s Canine in August 2024.

Season 4 of Clarkson’s Farm lined its chaotic build-up, reminiscent of allow points and staffing exits.

Along with his bold farm-to-fork strategy, his rule of solely utilizing British produce and British drinks is proving barely problematic.

Objects reminiscent of Heinz Ketchup, Coca-Cola and black pepper cannot be sourced for the pub.

Issues like black pepper are mentioned to be ‘ten instances costlier’ to supply within the UK, says Clarkson.

However given the difficulties of working a farm and a pub on the similar time, The Grand Tour star has made a promise to take it simple any further.

In a latest interview with The Instances, he admitted that he needs to gradual issues down from a enterprise perspective.

“I’m completed with enterprise now. I’m not beginning one other enterprise so long as I reside. I don’t perceive it and am not motivated by cash. I simply need a good craic,” he mentioned.

In 2021, Clarkson launched Hawkstone utilizing barley grown solely on his Diddly Squat Farm in Oxfordshire.

The British lager shot to the highest of Amazon’s finest‑vendor record inside eight hours of launch and is now being equipped to 2,000 pubs, in addition to in most of the nationwide supermarkets.

“I would like the Peroni board saying, ‘What the hell has gone incorrect? We’re promoting nothing within the UK’ I would like whole domination of the British lager market,” he admitted.

“Promote tons of beer and put Peroni out of enterprise.”

With 4 of the eight beers and ciders on faucet at The Farmer’s Canine being 100 per cent British, Clarkson provides: “Hopefully, everyone advantages from Hawkstone, The Farmer’s Canine and Diddly Squat.

“Whether or not you might be rising black pepper in Cornwall or barley in Scotland, it’s all backing British farming.”

Clarkson additionally promoted the function of pubs in cities and villages, urging folks to ‘go to your native pub in your manner residence from work’ as a substitute of scrolling on social media.

“Simply have a pint, a chat with somebody. It’s a bit much less time scrolling on social media, a bit much less time sitting along with your non-communicative kids,” he mentioned.

“Go and have a pint. It’s a smart and good factor to do. It advantages the person, the pub.

“Even in London. If you happen to come out of the Tube station, don’t go residence.”