Dangerous Bunny is ready to make the 2026 Tremendous Bowl one to recollect along with his halftime efficiency – however he will not be laughing all the best way to the financial institution after it.
The Puerto Rican star has promised followers a ‘large get together’ when he takes to the stage on Sunday (8 February) at Levi’s Stadium in California, nevertheless, he is not getting paid for it.
Whereas gamers from the Seattle Seahawks and the New England Patriots take a breather, Dangerous Bunny will present some leisure for followers watching from all over the world.
He is bought some competitors although, as Turning Level USA – the organisation based by the late Charlie Kirk – has bizarrely introduced it’s internet hosting a rival halftime present.
Forward of his efficiency – which is claimed to span 13-minutes – Dangerous Bunny saved his playing cards near his chest about it entails, however mentioned these tuning in will discover it laborious to withstand tapping their ft.
“What folks can anticipate from me… I need to deliver to the stage, after all, lots of my tradition,” the 31-year-old hitmaker mentioned. “However I don’t need to give any spoilers. It’s going to be enjoyable.
“I do know that the world is gonna be blissful this Sunday, they usually’re gonna have enjoyable, they usually’re gonna dance they usually’re gonna have a great time.”
Dangerous Bunny, actual title Benito Antonio Martínez Ocasio, additionally refused to disclose whether or not his halftime present will function any shock company, saying: “That’s one thing I’m not going to let you know.”
It is not the primary time that the ‘I Like It’ rapper has graced the Tremendous Bowl stage, as he joined Jennifer Lopez and Shakira up there throughout their joint headline efficiency in 2020.
Nonetheless, it’s the first time he takes the reins – and within the run-up to the massive gig, he admitted he has been struggling to sleep as he retains waking up ‘desirous about the Tremendous Bowl at 4am’.
Dangerous Bunny’s on fairly the first rate run in the mean time, because the celebrity is taking to the world’s largest stage on Sunday, only a week after successful the coveted Album of the Yr award on the Grammys.
Though he could also be one of many most-streamed artists on the planet, he nonetheless is not accumulating a price for the halftime present.
Why will not Dangerous Bunny receives a commission for the Tremendous Bowl halftime present?
Loads of sports activities followers do not realise that the musicians who bag the Tremendous Bowl slot merely do it for the love of the sport – and naturally, the following publicity – moderately than a fats pay cheque.
Artists who carry out on the halftime present do not normally obtain a cost for his or her efforts, because the Nationwide Soccer League (NFL) has beforehand acknowledged that it does ‘not pay’ music stars, in keeping with Forbes.
Nonetheless, the NFL does foot the invoice for the prices of the manufacturing and different bills… to an extent, anyway.
Earlier headliners have put their fingers in their very own pockets to tug off their visions, with The Weeknd stumping up a whopping $7 million (£5.1 million) at his 2021 set, whereas Dr Dre reportedly spent the same quantity a yr later.
In return, the performer will get the eyes of the world on them for about quarter-hour – and this publicity can severely profit them economically a bit bit later down the road.
For instance, after Kendrick Lamar took to the stage final yr, his hit ‘Not Like Us’ loved a 430 % improve in streams – and he was ranked because the fourth-highest-earning musician on the planet final yr.
So, it is secure to say we will anticipate a brand new batch of Dangerous Bunny followers from subsequent week, whereas he can anticipate a growth in his financial institution steadiness sooner or later too.
Explaining why it is a good ‘market resolution’ for the NFL to decide on him for the halftime slot, Jorell Meléndez-Badillo, a professor of Latin American research who has labored with the rapper, advised Forbes: “The NFL needs to develop internationally, so that they wish to goal a broader market past the US. He has an enormous following in the US, however this stage may even be amplified internationally by having somebody like him.”
Do not feel too dangerous that Dangerous Bunny is barely being paid for the Tremendous Bowl in publicity, although – as Forbes estimates he earned $66 million in 2025 earlier than taxes and charges.
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