‘Coldplay couple’s’ earlier firm launch ’10/10′ response video that includes A-list superstar

What do you do within the midst of a crippling PR disaster? Name Gwyneth Paltrow, apparently.

The actress, 52, has been employed ‘on a very momentary foundation’ by Astronomer to face in as a spokesperson in wake of the so-called ‘Coldplay couple’ controversy.

In a hilarious tongue-in-cheek video, she solutions a string of questions which have been posed to the AI startup in wake of the kiss-cam scandal at her ex-husband’s live performance.

Astronomer has been plunged into disaster over the past ten days after its CEO Andy Byron was caught cosying as much as the agency’s chief individuals officer Kristin Cabot at a Coldplay gig within the US.

Within the footage of their embrace which went viral and spawned numerous memes, the band’s frontman Chris Martin jokingly advised the viewers: “Both they’re having an affair or they’re simply very shy.”

The pair have since each resigned from their positions on the tech agency, whereas different workers members are getting into their roles on an interim foundation.

Amid the lack of two of its bigwigs, Astronomer has now performed the one card it might do – roping in Paltrow to star in a facetious clip to try to save its fame.

Within the one-minute clip which was shared on social media alongside the caption ‘thanks on your curiosity in Astronomer’, the Goop founder is launched as the corporate’s ‘momentary spokesperson’.

Paltrow then tells the digital camera: “Hello, I’m Gwyneth Paltrow. I’ve been employed on a very momentary foundation to talk on behalf of the 300-plus workers at Astronomer.

“Astronomer has gotten a number of questions over the previous few days. And so they wished me to reply the commonest ones.”

Exhibiting off her media coaching, Paltrow then provides us all a lesson on how one can dodge awkward enquiries – as when a difficult query flashes up on display screen for her to reply, she expertly swerves it.

The primary one reads: “OMG! What the precise f…”

The Shallow Hal star then responds: “Sure, Astronomer is the most effective place to run Apace Airflow! Unifying the expertise of working knowledge, ML and AI pipelines at scale.

“We’ve been thrilled so many individuals have a newfound curiosity in knowledge workflow automation. As for the opposite questions we’ve acquired…”

The subsequent one which seems states: “How is your social media group holding…”

Once more, Astronomer’s stopgap spokesperson avoids answering by as an alternative saying: “Sure! There’s nonetheless room obtainable at our Past Analytics occasion in September.

“We are going to now be returning to what we do finest, delivering game-changing outcomes for our clients. Thanks on your curiosity in Astronomer.”

Speak about harm management, eh?

Social media customers have praised Astronomer for leaning into the kiss-cam scandal, saying it was a ’10/10 response’ to the scenario.

One particular person mentioned: “This is perhaps one of many biggest instances of disaster administration you’ll see shortly. This can positively be used as a case research in faculties for years to return. The truth that they used Chris Martin’s ex-wife for this makes it much more unimaginable!!!”

Thanks on your curiosity in Astronomer. pic.twitter.com/WtxEegbAMY

— Astronomer (@astronomerio) July 25, 2025

One other wrote: “You employed the Coldplay singer’s ex-wife. Extraordinary.”

A 3rd added: “Wait that is truly a incredible response.”

A fourth chimed in saying: “Guys this can be a PR masterclass. You’re taking probably the most viral second of July 2025 and, as an alternative of catastrophe management, make mild of the scenario and create the final word model consciousness. Bravo.”

And a fifth commented: “Hiring the ex-wife of the lead Coldplay singer to ship this message is totally savage. Oh my goodness.”

I ponder if Paltrow is offered for weddings and bah mitzvahs in addition to for salvaging the road cred of firms in wake of alleged affairs between workers?