Britney Spears’ Son Jayden James Debuts as MAC Cosmetics’ Newest ‘Posterboy’
Foto: tmz.com — Britney Spears’ Son Jayden James Lands MAC Cosmetics Campaign. Sumber: https://www.tmz.com/2026/08/25/britney-spears-son-jayden-james-stars-in-mac-campaign/Jayden James Federline, the 18-year-old son of pop icon Britney Spears, is stepping further into the spotlight with a major beauty campaign. MAC Cosmetics announced the teenager as its latest "posterboy" on Tuesday, unveiling a dedicated MACzine profile and a series of editorial images that mark his first major brand ambassadorship. The campaign arrives just months after Jayden and his older brother, Sean Preston, made their runway debuts for Vetements during Paris Fashion Week, signaling a deliberate pivot toward fashion and creative expression. Read also: Two Very Different 'Judges' Dominate Headlines: Aaron Judge's Gala Night and Erika Jayne's Court Warning. Read also: Entertainment Roundup: Bong Joon Ho's 'Mickey 17' Sets 2024 Release, 'Only Murders in the Building' Heads to London for Season 6.
In the accompanying interview, Jayden discusses a lifelong interest in fashion and credits model Francisco Lachowski for helping him navigate the industry. Beyond modeling, he reveals he is an avid piano player who cites Queen's "Bohemian Rhapsody" as a favorite piece and admits a deep obsession with the anime franchise "Dragon Ball Z." The shoot also features his girlfriend, Gabrielle Helene, offering a glimpse into his personal life away from his famous lineage.
This move places Jayden among a growing cohort of celebrity children — such as Kaia Gerber, Lila Moss, and Deacon Phillippe — who are leveraging family fame to launch independent careers in high fashion and beauty. Unlike many who rely solely on surname recognition, Jayden's recent runway experience and a multi-faceted creative profile (music, modeling, brand partnership) suggest a strategy aimed at longevity. The MAC campaign, centered on the brand's iconic Fix+ setting spray, also aligns with the current industry trend of casting authentic, personality-driven faces over traditional polished perfection.
While his mother has largely stayed out of the public eye in recent months, Jayden's increasing visibility represents a new chapter for the Spears-Federline family narrative — one defined by the younger generation carving out their own cultural footprint.
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