Joe Wicks explains why he is created ‘lethal’ protein bar that may trigger ‘stroke, most cancers, diarrhoea and demise’
Joe Wicks has develop into the most recent health influencer to leap on the protein bar bandwagon – however his product is a bit totally different from the remainder.
He’s promoting the ‘most harmful well being bar’ that the UK has ever seen and does not shrink back from the truth that its substances may cause ‘strokes, most cancers, diarrhoea and even demise’.
However all shouldn’t be because it appears – because the social media star is not really attempting to place his hundreds of thousands of followers into an early grave.
As a substitute, Wicks has gone to numerous effort to make some extent which he hopes may result in actual change in Britain.
The 40-year-old teamed up with Professor Chris van Tulleken, a physician and scientist, to create one thing which may solely be in comparison with the Frankenstein of the protein bar world.
The pair hope to shine a highlight on how unhealthy these so-called wellness merchandise might be, as they’re typically brimming with dangerous substances regardless of being touted as nutritious.
Wicks and Professor van Tulleken brazenly admit that their ‘Killer’ protein bar is excessive in saturated fats and sugar, whereas additionally being made up of 96 totally different parts that are linked to dementia, most cancers and early demise.
The duo aren’t simply making it, both – they will attempt to promote it to members of the general public, too.
And in accordance with Channel 4, the one-off documentary Joe Wicks: License To Kill will ‘maintain the federal government to account for not doing sufficient to guard us’.
The broadcaster defined: “Joe Wicks and Professor Chris van Tulleken have an outrageous plan: to reveal the reality of ultra-processed meals by finishing up a extremely provocative stunt, which they’ve designed to persuade the federal government into altering our meals legal guidelines for good.
“Within the movie, Joe learns in regards to the nation’s well being disaster because of our over-consumption of ultra-processed meals – linked to 14% of untimely deaths within the UK.
“Joe’s Killer protein bar contains infamous substances linked to most cancers, diarrhoea, stroke and early demise, all of that are fully authorized within the UK and generally present in different merchandise.”
Wicks – higher identified on-line as ‘The Physique Coach’ – hopes that the present will assist viewers perceive that there are a bunch of ‘probably dangerous substances permitted by meals regulators to be offered on our cabinets’.
He stated of the documentary: “There actually is a powerful and rising physique of science and proof now to indicate that these meals are damaging our well being.
“I actually imagine we should not settle for this because the norm and keep it up as we’re. We deserve an opportunity to eat higher.”
A trailer for Joe Wicks: License To Kill has been launched forward of the doc’s debut subsequent week, which reveals the health guru in a mock teleshopping industrial for his ‘Killer’ protein bar.
You may check out it right here:
Wicks is seen flexing his muscle tissues because the tongue-in-cheek voiceover states: “Hey you! Yeah, you! Do you wish to slay the day and really feel unstoppable?
“You have heard of killer abs, killer whales, effectively… Now meet the Killer Bar, created by health guru Joe Wicks! Larger protein, increased fibre and the next threat of most cancers!
“That is proper! Unwanted side effects could embrace diarrhoea, stroke and an early demise. Is it authorized? Surprisingly, sure! Is it wholesome? Yeah, proper!”
Professor van Tulleken defined {that a} ‘huge a part of the issue’ he and Wicks wish to handle is that ‘unhealthy meals comes with out warnings’.
He told the Each day Mail: “In reality, if a meals has a well being declare on its packaging, it is just about a rule of thumb that it will not really be good for you. Joe and I are livid about the truth that a product like our bar might be marketed as wholesome.
“He and I intentionally made our bar as unhealthy as we may, utilizing all completely authorized substances, to ask this easy query: why do not meals that we all know are dangerous to well being carry warning labels?
“In the meanwhile, the meals with the largest well being ‘halo’ are protein bars – now a multi-billion-pound business, with social media and sport well being influencers relentlessly pushing them. Basically, they’re pushing junk meals.
“I do not blame the influencers: they don’t seem to be vitamin specialists and protein bars are an ideal instance of meals that promote themselves as well being merchandise, whereas in actuality they’re ultra-processed, with excessive ranges of salt, sugar, fats, energy and components identified to trigger hurt.”
Joe Wicks: Licensed to Kill will air on Channel 4 subsequent Monday (6 October) at 8pm.
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