
The 2025 phrase of the 12 months has been revealed and I’ve the misfortune of showing it to you.
It isn’t a phrase that holds a lot bearing, or one which resonates with nearly all of humanity, sadly – but it surely does imply one thing to a sure technology.
You have most likely come throughout the time period ’67’ on one in every of your many doom scrolls, however its which means has eluded many (normally elder) social media customers.
We used to have Vine references and humorous animal response GIFs again within the day, however the tables have nicely and actually been turned as a variety of us are doubtless left frowning at our screens after we see any examples of the ‘brain-rot’ phenomenon that is sweeping the web.
It is all right down to Gen Alpha as nicely, who can take credit score – should you can name it that – for making ’67’ the phrase of the 12 months for Dictionary.com.

In case you have not heard of the time period, it goes hand in hand with the likes of ‘skibidi rest room’ and ‘mogging’, but it surely’s truthful to say that ’67’ stands head and shoulders above the remainder.
Usually accompanied with the motion of each palms up and down with palms going through up, the time period went viral following a clip of an beginner basketball recreation, the place a child might be seen repeatedly shouting ‘6-7’ whereas shifting his palms.
It is believed that the time period originated from rapper Skrilla as a part of the lyrics in ‘Doot Doot (6 7)’, the place he says: “6-7, I simply bipped proper on the freeway.” Others assume it has to do with official police codes and ’10-67′ which means there is a useless physique.
However as for its definition, it is stated on the website that the time period ’67’ is pronounced ‘six-seven’ and never ‘sixty-seven’ and that it has a a ‘huge lore’, noting that it could have been traced again to Skrilla’s tune or its prefer to NBA participant LaMelo Ball, who’s 6 toes, 7 inches tall.
They famous that the phrase of the 12 months is a ‘linguistic time capsule, reflecting social developments and international occasions that outlined the 12 months’, saying that the actual definition is unclear, with some even believing it may imply ‘so-so’, ‘perhaps this’ or ‘perhaps that’, say the dictionary, who coin the time period as brainrot slang.
This was outlined as ‘purposefully nonsensical and all about being in on the absurdity’, with Steve Johnson, Ph.D., director of lexicography for the Dictionary Media Group at IXL Studying, stating in a press launch: “It is half inside joke, half social sign and half efficiency.”

Johnson went on: “When folks say it, they don’t seem to be simply repeating a meme; they’re shouting a sense.
“It is one of many first Phrases of the Yr that works as an interjection – a burst of power that spreads and connects folks lengthy earlier than anybody agrees on what it truly means.”
Based on the positioning, ’67’ appeared in digital media six occasions as a lot in October because it did all via 2024.
Another finalists for phrase of the 12 months embrace ‘agnetic’, ‘aura farming’, ‘Gen Z stare’, ‘overtourism’, ‘tariff’ and ‘tradwife’ – don’t fret, we’re a bit misplaced too.

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